What Is Reverse SEO and Why It Won’t Work
Someone recently asked me about “reverse SEO” and whether or not I thought it was a good SEO tactic. I had to be honest and tell them that reverse SEO was not a term I was familiar with (12 years in the Internet marketing and SEO industry and I’m still learning new things!) but that I would look into it and get back to them. Something in my gut was telling me that reverse SEO was probably a grey hat, if not outright black hat, SEO technique. After doing a little research, the way I came to understand reverse SEO is that it’s the process of analyzing the search results (usually done with an SEO software tool) in Google and Bing and then breaking it down CLICK HERE TO READ MORE...
Blog Posts to Read for November 3, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Press Release Optimization Checklist and Tips This post provides tips to increase the search engine visibility of your press materials. CLICK HERE TO READ MORE SEO News - Google Announces They Are Limiting Keyword Data For Analytics Users This post discusses a Google analytics privacy update in which programs will still be able to detect referral data from the search engine, but it will not be able to show the keyword from Google signed-in users. CLICK HERE TO READ MORE The Major Implications of SSL Encryption No One’s CLICK HERE TO READ MORE...
Who Are Your Customers? – SEO Video Tip
It may be Marketing 101, but it's imperative that you fully understand your target audience and their online behaviors before beginning your SEO campaign. Audiences change over time and if you miss the mark when it comes to understanding your online audience you'll miss the mark with your SEO! Watch this week's SEO video tip here! For more SEO video tips and lessons from Nick Stamoulis, check out the Brick Marketing SEO video lesson archive . CLICK HERE TO READ MORE...
The SEO Hierarchy of Needs
College consumer behavior classes love to use Maslow's hierarchy of needs as a basis for understanding consumers' motives. The company/product that best meets the four levels (physiological, safety, love and belonging, self worth) of Maslow’s pyramid is going to be the most successful at convincing consumers to act, increasing their own bottom line. The same philosophy can also be applied to SEO; we just need to rename the four needs to correspond to the four major components of any SEO campaign. Our SEO hierarchy of needs looks something like this: Content--> Keyword Research--> On-site Optimization--> Link Building. The bottom of the SEO hierarchy, the foundation that everything else rests upon, is content. In terms of on-site SEO, content refers specifically to page content (although off-site content can CLICK HERE TO READ MORE...
What’s New in SEO for November 1, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More local deals, personalized to your interests Google has made improvements to Google Offers that make it easier to discover the deals that really matter to you. Improving the look of authorship in your search results Google has introduced a simple way for content creators to set up authorship using just their email address and has added improvement to the author information that is seen in the search results. WHAT'S NEW THIS WEEK WITH BING: Introducing Firefox with Bing Firefox with Bing has been released, which is a version of the Web CLICK HERE TO READ MORE...
Nick Stamoulis Speaking at PubCon Las Vegas 2011
UPDATE Due to a family emergency, Nick Stamoulis will no longer be attending PubCon Las Vegas 2011. If you have any questions regarding the conference, please call 781-999-1222. Next week, I am proud to announce that I will be speaking on an SEO panel at search and social media conference and expo PubCon Las Vegas 2011, November 8-10. On Tuesday, November 8th, I will be a featured expert on the “Real World Winning Tactics for Content Creation and Marketing” panel beginning at 4:15 PM. I will be appearing alongside two other SEO and search marketing experts to offer session attendees even more valuable information. The panel is designed to offer PubCon attendees tips and strategies to develop a strong content marketing campaign CLICK HERE TO READ MORE...
Yes, EVERY Page Needs to Be Optimized
For smaller site owners, this isn’t a terrifying prospect. While the entire optimization process (keyword research, rewriting content, creating Meta tags and descriptions, etc) can take a while from start to finish, a website that only has 50-100 pages isn’t going to have to spend the next month implementing changes. That may not be the case for much larger sites and their owners. For a site with 1,000+ pages (most likely an e-commerce site), on-site optimization is going to take much longer and will have to be implemented over time. Here are a few tips for making sure that every page gets optimized: 1. Check out what pages Google has indexed You can either use the site operator search (site:YourURL.com) right in the Google search or (for more CLICK HERE TO READ MORE...
Can I Ask You a Quick SEO Question?
In the world of SEO, there are very few “quick” questions. Sure, I can give you the basic definition of what SEO and SEM are, explain why link building is important and give you a bullet list of blog post topic ideas, but what good is that really going to do for your website? All that information you could learn in ten minutes from the Google Webmaster Tools page on SEO and a few blog posts, but those sources aren’t going to give you any radical insights into how to make SEO work for your site. And neither can I in a ten minute call. In order to answer your “quick” SEO question, I need to ask you ten not-so-quick questions about your marketing and your CLICK HERE TO READ MORE...
Is Blogging a Necessary Evil?
I’ve written my share of posts explaining why a business blog is valuable, but some site owners still feel like blogging is just another uphill battle for their business to take on. It’s no easy task setting time aside every day to write a new blog post and then commit to promoting it (essential for success!) once they go live. Every site owner struggles to come up with relevant topics, attract loyal readers and build their reputation as an industry authority. Blogging, as part of an inbound marketing campaign, is an incredibly long term process and it’s very easy to lose faith after investing three months of hard work and not seeing the return you were expecting. The worst thing CLICK HERE TO READ MORE...
Blog Posts to Read for October 27, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! A Quick Guide to Writing Great Blog Posts for Businesses This post takes a look at four items a blog post needs to be successful and tells what you need to do to make sure they are optimized. CLICK HERE TO READ MORE 5 Uncomplicated Blogging Tips to Grow Your Blog A successful blog is an integral part of a digital marketing strategy. This post includes tips to become a top class blogger. CLICK HERE TO READ MORE Two biggest SEO techniques to CLICK HERE TO READ MORE...
Enterprise SEO Best Practice Tips
While the rules and guidelines of white hat SEO should apply to every website no matter how big or small it is, getting the SEO ball rolling in a large company is often a lot harder than when working with a small to mid-size company. As an SEO provider, the most challenging part about working with a large company is that it takes forever to get things approved. There is a much larger chain of command to work through and the person I directly report to isn’t usually at the top of that chain. It turns the enterprise SEO process into a very complicated situation very quickly. Here are 4 best practice tips to help streamline your enterprise SEO: 1. Have one person serve as liaison with CLICK HERE TO READ MORE...
Register Now for the Raleigh Internet Summit 2011
Brick Marketing is one of the proud sponsors of this year’s Internet Summit in Raleigh, NC, November 15th-16th at the brand new Raleigh Convention Center. The Fourth Annual Internet Summit promotes forward thinking and thought leadership with sessions on social media, mobile marketing, SEO, analytics, video, usability, online advertising and much more! Internet Summit supports web oriented entrepreneurial activity, innovation and the economic development of southeast and mid-atlantic regions. Internet Summit brings together over 1500 Internet executives, senior marketers, digital professionals, entrepreneurs and investors for the largest digital event in the southeast. There will be over 120 professional speakers from some of today’s top brands including: •Lynnette Montgomery, Director of eCommerce & Digital Marketing for Burt's Bees •Markus Renstrom, Head of SEO at Yahoo! •Noah Everett, CLICK HERE TO READ MORE...
What’s New in SEO for October 25, 2011
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Making search more secure Google has enhanced its default search experience for signed-in users by encrypting search queries. This means that sites that receive clicks from Google search results will know that the click came from Google, but won’t receive information about each individual query. WHAT'S NEW THIS WEEK WITH YAHOO: Search Alliance Global Algo Transition Update Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea). WHAT'S NEW THIS WEEK WITH BING: Top Sites Going Global with Translator API The diversity and volume of partners using the Bing Translator CLICK HERE TO READ MORE...
You Can’t Win the SEO Race if You Don’t Try
For site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think to yourself, “What’s the point of my SEO anymore? It’s not working!” Before you throw your hands up in the air and walk away from SEO forever, remember these 3 things: Your competition earned it Your top competitors (providing they used white hate link building techniques) have earned the right to be ranking well in the search engines. They may have been at SEO for a year before they really started seeing CLICK HERE TO READ MORE...
Blog Posts to Read for October 20, 2011
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The Future of Content in SEO This post states that there is a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore. CLICK HERE TO READ MORE Facebook pulls review functionality from pages – next steps for SMBs This post discusses what businesses can do now that Facebook will no longer be utilizing existing reviews. CLICK HERE TO READ MORE The Dale Carnegie Approach to Blogger Outreach This post includes 12 key points to help CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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