SEO and User Experience Work Together
The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site. However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers, neglecting the user-experience, it doesn’t matter how much traffic is pushed to the site, visitors will leave as soon as they arrive. The two components have to work hand-in-hand and receive equal attention for complete SEO success. Google Analytics can help a CLICK HERE TO READ MORE...
Is Your Site Optimized for Transactional Search?
If you were to look at the average search engine user, their search history would boil down to three basics types of search—informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they’ll use words like “buy” or “download” in their search query. Navigational searches are when a user searches by brand or product name. All three of these search types are important and your site has to be optimized for each one of them. Informational search is usually the easiest to optimize your site for. It’s just a matter of selecting and incorporating the right keywords on your site’s pages. Navigational search occurs CLICK HERE TO READ MORE...
Why 301 Redirects Are Important
I had been doing the link building for one of my clients for a little over two years. Not to pat myself on the back, but there were a lot of good, quality links pointing to this site. At the beginning of the link building campaign I laid out a strategy (as I do for all my clients) to help me stay focused and keep my link building efforts diversified. The site was doing incredibly well, ranking on the first page of Google for all its keywords and getting thousands of unique visitors a month. Their conversion rate was up; so was their profit margin. All in all, things were looking pretty good for my client. Then they dropped a bomb on me. Without consulting (or CLICK HERE TO READ MORE...
The Benefits of Virtual SEO Conferences
As more and more of our daily lives move online, it only makes sense that SEO and SEM conferences move right along with them. I freely admit that I have never been a huge fan of industry conferences; I just don’t see a lot of value in attending them. I find that many offline conferences are great if you can send a representative to network for your company, but as the owner I’d rather spend my time on growing my business and getting new clients. You don’t usually find potential clients at an SEO or SEM conference; you find other SEO firms and consultants. If you opt to sponsor a booth at an offline conference, you are pretty much chained to that booth. I’ve done that CLICK HERE TO READ MORE...
Communicate with Your SEO Partner
SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner. While there is nothing wrong with outsourcing your SEO to a credible, white hat SEO consultant or firm, good SEO has to be integrated with the rest of your marketing efforts. Treating your SEO provider like an outside vendor and not as a partner leaves a lot of room for miscommunication and error. Businesses have to keep their SEO provider in the loop, just like they would any CLICK HERE TO READ MORE...
Ways to Get Value From Your In House SEO
Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they are fully immersed in the company’s culture. The line of communication between your in-house SEO expert and the rest of your employees is wide open, so problems associated with miscommunication are mostly avoided. But just having your SEO in-house doesn’t always mean smooth sailing. Here are 4 things you can do to make sure your in-house SEO expert is as effective as CLICK HERE TO READ MORE...
How to Optimize an Ecommerce Site
An ecommerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. Ecommerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is the process of going through you site, page by page, and tweaking each page so it is more search engine friendly. Many e-commerce sites fail to fully optimize their site mostly because of how large they are, but it still has to be done. It takes a lot of time, but it is almost always worth the effort. Here are 3 ways you can better optimize your ecommerce site: Create CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
