Search Engine Optimization Consultants With Split Personalities
The web is getting bigger and search engine optimization is getting bigger with it - and more complex - at least according to Melissa Fach in her article on Marketing Pilgrim yesterday. Melissa wrote about the new search engine optimization role that includes, amongst other tasks, SEM and SMO. A little web design thrown in along with the ability to communicate and inform clients adds to the daily toil. I fear the task is only going to get more complex: not only will we need to constantly update our methods as search engines change their algorithms; we will need to deal with webmaster demanding higher rankings in an ever growing competitive field. Search engine optimization has been relatively straight forward in the past. If you CLICK HERE TO READ MORE...
Search Engine Optimization Is No Longer An Option
A vast majority of web sites rely on a steady flow of traffic, much of this coming from organic search engine results. If you don't have a search engine optimization program in place, you can forget the traffic. New research results published on Yahoo! Search Marketing Blog reveals that 41% of users will only look at the first page of results; a further 27% would only look at the first few results. That is 68% of users only going to page one of the results. If your search engine optimization program doesn't have you on page one, you are fighting for a share of 32% of search results. The post goes on to offer some advice on how to improve your position in the search results CLICK HERE TO READ MORE...
Is There A Search Engine Optimization Niche For Me?
The field of search engine optimization experts is growing on a daily, if not hourly, basis. Like everything web related, these experts are starting to develop niches, whether is traditional search engine optimization consulting, social marketing, or search engine marketing to name just a few - and yes, former SEO 'experts' are now claiming to be marketing experts as well. Perhaps they are! With so many search engine optimization experts, websites and blogs around these days, what are the options for a new entrant? I see two niches that are probably under-developed at present and may offer opportunities to a new players. The first niche that may prove to be profitable into the future is social page optimization. We see a lot of talk about social marketing, CLICK HERE TO READ MORE...
SEO – If You Can’t Beat Them, Don’t Join Them
As search engine optimization consultants we are often asked to get a web page to the number one ranking for a particular keyword. It's not easy - and that is not an understatement. Getting to number one in the SERP rankings requires far more than just the basics in search engine optimization. It requires a high level of investigative skills to try and determine what your competitors are doing and what it is we can do to outrank them. We can work hard to try and outrank them, all the while they are working hard to keep us out. We cannot beat them in every case. Search engine optimization can only go so far. If we cannot beat them, we certainly cannot join them. So what next? Often, CLICK HERE TO READ MORE...
Search Engine Optimization And Landing Pages
Landing pages often annoy me. I am left wondering on the search engine optimization and page design strategies of these webmasters. And I am not alone on this. In fact it is strange how, in researching one topic, another loosely related article appears, almost to reinforce the original line of research. I was originally researching Google's new attack on poor performing advertisers by undertaking tests of their landing pages amongst other things. Poor performing ad units with slow, poorly designed or irrelevant landing pages will get be ranked lower. The effect will be to place them well down in publishers ad units. Pare of good search engine optimization is page design and part of page design is load speed. DazzlinDonna from SEO Scoop wrote a rant on CLICK HERE TO READ MORE...
Search Engine Optimization And No Follow Blindness
Generally speaking, search engine optimization and the 'no follow' tag don't live in the same home. In fact, mention 'no follow' and many search engine optimization experts will ignore you. There are times when the 'no follow' doesn't hurt. A thread on the DigitalPoint forum has been following the question about buying 'no follow' links. It has been an interesting discussion with some rather wise comments. However, I think some of the participants have been caught by the 'no follow' blindness. Search engine optimization relies on links to obtain increased ratings. We know that Google is not impressed with 'paid' links. Under those circumstances, a paid link is either 'no follow' or risks being penalized. If the 'no follow' is placed away from the tag, CLICK HERE TO READ MORE...
Search Engine Optimization And Indented Listings
Andy Beard wrote a great 'how to' article on Indented Listings using simple search engine optimization steps. The idea is fine and would sound attractive to most web owners. There is one caveat I make to that statement: if you are not on the first two pages of the SERP's then this tactic will probably do little for you. If you are ranking in the top ten for your keywords then a search engine optimization strategy such as this is ideal. While having the double listing is handy, what is more important is the white space that is created. Looking at the screen shot you can see how the indentation draws the eyes - even if you were ranked CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
