Stagger Your Social Media Updates
Think about it, sending out a tweet or Facebook update is bit like sending a signal into space, hoping to eventually interact with another intelligent life form. In both scenarios you can’t know for sure who is listening (or if anyone even is), when they are paying attention to your message and when they will be most receptive to it, and what they want to hear from you in order to ensure a response. Sometimes, a social media update is little more than a well planned shot in the dark. But there are ways to help your messages get heard by more people in your target audience, and it’s not nearly as complicated as trying to talk to aliens. Stagger your social media updates and republish CLICK HERE TO READ MORE...
Are You Paying Attention to Your Social Network?
If you think that social networking sites are just another platform for you to tote the benefits of your brand/products/services, it’s time to reevaluate your social media marketing strategy. Social media is a two way street; don’t forget that! Your social network is expecting you to listen to them, just as you hope they are listening to you. But are you really paying attention? A recent study by MarketTools found that nearly half of the companies they surveyed think their customers don't comment or complain about their products and services online, and 22% did not know whether their customers did so or not. To that I have one thing to say: really guys? I take pride in my company’s CLICK HERE TO READ MORE...
Don’t Let Debbie Downers Ruin Your Confidence!
As I’ve mentioned before, I’m a big proponent of LinkedIn Groups as part of your content promotion strategy. But just because I see the value in submitting your content to LinkedIn Groups, that doesn’t mean I haven’t hit a few bumps in the road along the way. When working with social media you are going to have to deal with people (gasp!) and those people might have different opinions than yours (double gasp!). Some of them aren’t going to be afraid to express their opinion. But you shouldn’t let a negative comment send your entire social media marketing strategy into a tailspin! I’m lucky that this blog can cover a wide range of topics and still be relevant to my target audience. CLICK HERE TO READ MORE...
Content Promotion with LinkedIn Groups
As I’ve said before, creating great content is only half the battle. It doesn’t matter how well-written, informational or engaging your content is if no one sees it. If no one reads your content then no one will link to your content, which means the blog post/article/video/etc isn’t doing much good for your SEO. Content promotion is just as important as content creation! There are multiple platforms you can promote your content on including: •Social networking sites •Social bookmarking sites •Industry sites •E-newsletters •Document sharing sites •and more Personally, I am a huge fan of using social networking sites, such as LinkedIN for content promotion. Not only do social networking sites present your content in front of a vast audience of potential customers, the search engines are also using social signals as a CLICK HERE TO READ MORE...
4 Marketing Benefits of Social Media
Social media marketing is not a fad. If that's the excuse you’ve been using to avoid developing a social media marketing strategy it’s time to find a new excuse or finally build that Facebook page. Social media marketing can be as simple or as complex as you want it to be (or as you have time for), but you get out what you put in. 90+% of Americans have at least one social profile, meaning your target market is online and engaging in social networking. Marketing 101- fish where the fish are! What are some of the benefits of social media marketing? 1. Build brand Social profiles can rank on their own in the search engines, increasing your online presence. Social profiles are also one more place CLICK HERE TO READ MORE...
Social Media Expert, or Kid Who Has a Facebook?
This is a guest post written by Amanda DiSilvestro of Business.com Now that social media has entered the marketing scene, so has the position of social media expert. Since social media is fairly new, it makes sense that not every veteran business owner is up to date on the latest social media lingo. Fortunately for the business owner, they can hire a social media expert to take care of the new-age marketing practices. Unfortunately for the business owner, they have to somehow interview and hire this “expert.” If you are unfamiliar with social media, don’t sweat it. Before hiring a social media expert there are a few things you can look for that will point you in the right direction. In many cases, this will be CLICK HERE TO READ MORE...
Should Social Media Be Handled By an Intern?
Should an intern be handling your social media? The long and short answer is no. I’ve worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you’re going to get or how fast they are going to burn out. While college-aged interns may be comfortable using social media than some of your other employees, you should not be putting something so important and valuable as your social media marketing in the hands of an intern. Here are 3 reasons interns should not be in charge of your company’s social media: Flake factor Most interns are working for free. And while you may hide that fact behind CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
