How To Get Your Social Accounts Top Search Results
This is a guest post by Amanda DiSilvestro of HigherVisibility. Social media is no doubt a great way to improve engagement and visibility in your niche, but most of the advice that businesses are given assumes that new people will be able to find these accounts. While putting a “follow us” button on your company website is great, an even better way to earn followers and connections is to show up on a search engine results page (SERP). This is something that many companies spend a lot of time and a lot of money perfecting, but usually the focus is on content—not social media accounts. For those who are unfamiliar, the idea of optimizing a piece of content or a particular webpage is known CLICK HERE TO READ MORE...
Twitter Might Add Different Buttons: Does Twitter Really Need Another Change?
The following is a guest post by Amanda DiSilvestro of Higher Visibility One of the things that make Twitter so appealing is the fact that it’s easy to use. There aren’t too many choices when it comes to Twitter, and it is synced up with many websites and different tools to help make sure you can always tweet when you want to tweet. Recently, Twitter has been making some layout changes that have gotten people talking, but it seems to be safe to say that these changes didn’t deter anyone from using the network. Some users are now starting to see changes not to the layout of the network, but to the buttons. Instead of a “favorite” option, Twitter is trying out “star” and “like” CLICK HERE TO READ MORE...
How to Get Started with a Local Social Media Strategy
This is a guest post by Amanda DiSilvestro of HigherVisibility. The reason that social media is becoming such a prominent marketing tool is easy—it appeals straight to the public. Social media is something that consumers can understand and work with, so it’s easy to search on social media networks and connect with companies. However, social media strategies for many small businesses are focused on the company as a whole, but this isn’t always the best move. Your company may have different franchises or many different services to offer, so it can be tough to understand how social media fits into the picture. You work to gain local SEO results, so why not work to gain local social media results? Why Social Media Should Get Local Having CLICK HERE TO READ MORE...
Social Signals and Their Effect On Your Site’s SEO
Your corporate social media accounts (Facebook, Twitter, Google+, LinkedIn, etc.) create what are known as "social signals." The content you create and promote via these channels, what your audience is posting about your brand, and whatever is currently trending in your industry all create social signals. These signals can affect your site's SEO. The number of "likes" your site has and the number of Twitter mentions you have helped to build your brand presence online and are incorporated into Google's search algorithm when ranking for your site. In this week’s video, I explain how and why social signals have an influence on search engine optimization. Watch this week's SEO video lesson CLICK HERE TO READ MORE...
Social Media Can Not Replace Your SEO
Some site owners have a hard time understanding that when it comes to social media marketing and SEO, it doesn’t have to be one or the other. In fact, the best online marketing campaigns leverage social media WITH SEO in order to be successful. However, every now and I then I hear a blogger recommending that a company dump all their time/money/energy into social media marketing and forget about SEO. (SEO is dead after all, right?) But forgoing your SEO in favor of social media marketing isn’t the way to go and puts your whole online presence at risk. Here are 3 reasons why social media marketing can’t replace your SEO: 1. You don’t own your social profiles. I’ve made the comparison before, but I think CLICK HERE TO READ MORE...
Connect with Better Fans, Not Just More Fans – SEO Video Tip
When it comes to social media marketing, it's more important to focus on connecting with the right audience, not just getting as many fans and followers as possible. Too often site owners scramble to increase the amount of connections in their social network and lose sight of their real online goals, which is to drive visitors and increase business on their site. Watch this week's SEO video lesson! For more social media marketing lessons from Nick Stamoulis, check out the Brick Marketing social media marketing video lesson CLICK HERE TO READ MORE...
Does Facebook Marketing Help Your Website or Facebook?
Let me start off by saying that I think social media marketing is an incredibly important component of any inbound marketing campaign. Alongside SEO and content marketing, social media marketing helps build your overall online brand presence, connects your company with new and interested consumers, and strengthens your industry authority and more. Without a doubt, Facebook is still the 800 pound gorilla of the social networking world and should be incorporated into every company’s social media marketing plan in one way or another. But in the last year or so I’ve noticed a growing trend when it comes to Facebook marketing—companies are giving their Facebook profiles a lot of “face time” on all of their marketing platforms—TV commercials, radio ads and print ads invite consumers to CLICK HERE TO READ MORE...
Measuring the Effects of Social Media
Social media marketing and SEO go hand-in-hand. And much like SEO, a social media marketing campaign is long-term and requires consistency in order to be effective. Some website owners are still struggling to measure the effects of their social media marketing campaign and prove ROI. While it may not be as black and white as some marketing efforts, it is still possible to measure social media ROI. Here are 6 ways to measure the effects of social media marketing: 1. Visitor growth This is the easiest social media marketing benefit to measure—how many new visitors are coming to your site or blog via social media? Someone following you on Twitter or that has Liked your company on Facebook is classifying themselves as your target audience and is CLICK HERE TO READ MORE...
How Do Social Signals Affect SEO? — SEO Video Lesson
Social media marketing and SEO are becoming more and more intertwined as time goes by. The search engines have freely admitted that they look at social signals to influence the SERPs. This means that the more times a piece of content is shared on the social networks the more valuable and trusted it becomes in the eyes of the search engines. Watch this week's SEO video lesson here! For more social media marketing tips and lessons from Nick Stamoulis, check out the Brick Marketing social media marketing video lesson CLICK HERE TO READ MORE...
LinkedIn Has Some Interesting Issues
Let me start of by saying that I think LinkedIn is a fantastic social platform, especially for B2B companies. I have been an active, paid member since 2005 and have invested a lot of time and effort into building my personal profile and network, as well as the Brick Marketing company page. I am an active member of 30+ groups where I submit content from this and the Brick Marketing Blog daily. I am also an “Open Networker,” which means I am open to connecting with whoever is interested in connecting with me. I know that some people use LinkedIn to only connect with those that they have met face-to-face and have done business with in the past, but I look at LinkedIn CLICK HERE TO READ MORE...
B2B Social Engagement is Really Lead Nurturing
Since the B2B buying cycle is usually much longer than the average B2C buying cycle, building a real relationship with your potential customers is crucial to earning their business. It’s important that your company’s Internet marketing campaign (including content marketing and social media marketing) hits people at different points in the sales process, reminding your target audience of why they should work with your company. Social media marketing lets you connect with various influencers and buyers, and is the platform that will distribute the content used to nurture relationships. At the end of the day, B2B social engagement is another form of lead nurturing! When it comes to connecting with B2B influencers and buyers, it’s important to remember that everyone has different goals. For instance, CLICK HERE TO READ MORE...
Who or What is Your Social Persona?
When implementing your social media marketing campaigns, one of the first things you have to do (before you even think about building your profiles) is decide who or what is going to be your social persona. Are you going to build your social brand around an actual person (say the VP of Marketing) or stick with the company’s name (@CompanyX)? There is no “right” way to build your social personality, but there are pros and cons to each option that you should consider before you jump blindly into social media. The ever increasing reach of social networks means that companies can’t afford to make any big mistakes or try to change direction mid-campaign. Creating a social persona around your brand: The beauty of building your CLICK HERE TO READ MORE...
3 Ways B2B Companies Can Leverage Social Media
Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Use social media in conjunction with offline activities. Social media is already a huge component of B2B tradeshows, with conference hashtags making it easy for attendees to stay up-to-date no matter where they are, companies live blogging during presentations and so forth. But social media marketing can be integrated into other forms of offline marketing like direct mail or local event marketing as well. Encourage customers (current and potential) to Like you on Facebook or follow CLICK HERE TO READ MORE...
Stagger Your Social Media Updates
Think about it, sending out a tweet or Facebook update is bit like sending a signal into space, hoping to eventually interact with another intelligent life form. In both scenarios you can’t know for sure who is listening (or if anyone even is), when they are paying attention to your message and when they will be most receptive to it, and what they want to hear from you in order to ensure a response. Sometimes, a social media update is little more than a well planned shot in the dark. But there are ways to help your messages get heard by more people in your target audience, and it’s not nearly as complicated as trying to talk to aliens. Stagger your social media updates and republish CLICK HERE TO READ MORE...
Are You Paying Attention to Your Social Network?
If you think that social networking sites are just another platform for you to tote the benefits of your brand/products/services, it’s time to reevaluate your social media marketing strategy. Social media is a two way street; don’t forget that! Your social network is expecting you to listen to them, just as you hope they are listening to you. But are you really paying attention? A recent study by MarketTools found that nearly half of the companies they surveyed think their customers don't comment or complain about their products and services online, and 22% did not know whether their customers did so or not. To that I have one thing to say: really guys? I take pride in my company’s CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
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Tel. - 877-295-0620
nick@brickmarketing.com
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