Social Media for Business is About People Too
Social media for business is still a process that is molding and changing but no doubt about it every single business needs a social media presence regardless of what they do. But has social media slowly changed into a business beast? Of course many businesses are there to build their business but, when is too much business going to hurt your brand in the social communities? Social media developed and spawned in order to allow people to be able to communicate online with other like minded people but somewhere along the way a light bulb went off over the heads and business minded people and entrepreneurs across the globe. Facebook did it right when they invoked very strict rules in place surrounding the idea of people CLICK HERE TO READ MORE...
If Social Media Was a Cake
Social media is sort of like a cake if you think about it. Every month you add new layers on top of new layers really strengthen your image and your brand. What kind of efforts do you like to include in your daily correspondence with your community? Let’s take a look at some of the online communication efforts that should be happening that might not be right now. Presentation Sharing: Presentation sharing is one of those things that people don’t pay much attention to but really should. Sites like Scribd.com and DocStoc.com are amazing places to post older presentations you might have sitting around. With the ability to leave links behind not only can you build up your community with the social aspect but the ability CLICK HERE TO READ MORE...
How to Approach Social Media Marketing
Social media marketing shouldn’t cause a business turmoil and stress. There are no set rules on how a business should approach the stream of communication or how they should interact with their audience because every business is different and every business requires their own personal touch and approach. There are different ways that a business could head towards social media and here are a few to get any business started: 1. Helpful Tips: If you are in an industry that could really benefit from useful and helpful daily or weekly tips try putting together a list of about 25-30 helpful industry tips every month and start by putting a schedule together and placing them into the daily stream on conversations. This is a very non-aggressive CLICK HERE TO READ MORE...
Dan Schawbel Personal Branding Video
Personal branding expert Dan Schawbel interviewed the CEO of 1-800-Bakery, Stephen Pizarra a few years ago to understand how exactly they have achieved their success on and offline. Stephen explains that they have really focused on branding their business through the web to pull in an audience. Even though the online landscape is changing and the video is from 2007, the overall themes are still very relevant and this is a very useful video. Check out the Dan Schawbel’s personal branding related video below: They realized that a quality branding approach online is going to lead to a much happier and successful business than if you just try to manipulate your way through search results. Search rankings are important but at the end of the day your CLICK HERE TO READ MORE...
How to Grow Your Social Community
Growing a social community online might sound easy but it does take some time to have a community that will consistently help spread your message and interact with you. You have to have a certain likability surrounding you and strong branding is really a must. Communities are more likely to build and grow if you have a strong brand surrounding your company or yourself. Here are some ways to build your social community: 1. Contests: Frequent contests are a great way to really build up your following on the social communities. People really enjoy taking part of a good contest if the prize is worth their while. Pick prizes that will directly appeal to your audience. A year’s worth of software to help them with their business? Or even CLICK HERE TO READ MORE...
Low Cost Social Media Traffic Generators
Traffic to a website can often times take a great deal of time depending on what your timeline and expectations are. Everyone wants traffic fast but often times that is easier said than done. Pay per click advertising can be very expensive and search engine optimization is long term, so where do you start? When approached strategically social media can often times bring in traffic fairly quickly at a relatively low cost compared to things like pay per click advertising. If you have a little extra time on your hands writing some content, connecting with like minds and pushing your message can entice very qualified visitors to come over to your website to see more. Here are a few ideas on how social media can pull in CLICK HERE TO READ MORE...
Touch Points Happen Online Too!
The probability of your audience or potential customer wanting to see you in multiple areas before they decide to make a purchase with your business is very likely. Touch points are more important now than they ever where in prior years of marketing on the web. Customers make strategic purchases now rather the purchases based on emotion or ranking. You have to be visible as a brand everywhere for your business to really have a strong grasp on your audience. Be Social - Tackling to the social space lets your audiences know that there is a person behind that brand. It lets them know that you are open for discussion and you are eager to build your community and not just be a “business” as funny CLICK HERE TO READ MORE...
YouTube Marketing for Ecommerce
It is no shock that YouTube could bring some nice quality traffic to any website when utilized properly. Some like to get in front of a shaky camera and talk, some like to launch viral marketing campaigns and some like to catch humorous footage at the office. The truth is that there is no right or wrong approach for the most part. Just getting some video footage online will help you in some sort of way. Here are some ways you can tackle YouTube if you sell a product: Product Videos: Regardless of what you sell you shouldn’t have a problem of putting together a short 30 second clip of your product and using a relatively inexpensive editing software to spruce it up a bit and posting CLICK HERE TO READ MORE...
Dan Zarrella Twitter Tips Video
Hubspot’s Dan Zarrella provides some great helpful tips about how to better utlize Twitter. Check out the video from Dan Zarrella below: Often time’s people don’t realize how important the simple basics of Twitter can really be to strengthen an SEO approach. Especially when you include a link in your tweet and that tweet gets re-tweeted a handful times spreading that link even further through the community. Dan Zarrella talks about things like statistically tweets sent out later in the evening on a Friday tend to have the best responses along with simple things like just asking your followers to re-tweet your information. People sometimes don’t realize that just asking the community to do something could reap many very good rewards. He claims it might CLICK HERE TO READ MORE...
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Nick Stamoulis
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