SEO Journal by Nick Stamoulis of Brick Marketing » Social & Viral Marketing

How To Get Your Social Accounts Top Search Results

SEO Journal — Wed, 13 Mar 2013 08:00:58 +0000

This is a guest post by Amanda DiSilvestro of HigherVisibility. Social media is no doubt a great way to improve engagement and visibility in your niche, but most of the advice that businesses are given assumes that new people will be able to find these accounts. While putting a “follow us” button on your company [...]

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Twitter Might Add Different Buttons: Does Twitter Really Need Another Change?

Nick Stamoulis — Wed, 30 Jan 2013 08:00:27 +0000

The following is a guest post by Amanda DiSilvestro of Higher Visibility One of the things that make Twitter so appealing is the fact that it’s easy to use. There aren’t too many choices when it comes to Twitter, and it is synced up with many websites and different tools to help make sure you [...]

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How to Get Started with a Local Social Media Strategy

SEO Journal — Wed, 21 Nov 2012 08:00:10 +0000

This is a guest post by Amanda DiSilvestro of HigherVisibility. The reason that social media is becoming such a prominent marketing tool is easy—it appeals straight to the public. Social media is something that consumers can understand and work with, so it’s easy to search on social media networks and connect with companies. However, social [...]

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Social Signals and Their Effect On Your Site’s SEO

Nick Stamoulis — Wed, 19 Sep 2012 18:00:51 +0000

Your corporate social media accounts (Facebook, Twitter, Google+, LinkedIn, etc.) create what are known as “social signals.” The content you create and promote via these channels, what your audience is posting about your brand, and whatever is currently trending in your industry all create social signals. These signals can affect your site’s SEO. The number [...]

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Social Media Can Not Replace Your SEO

Nick Stamoulis — Thu, 12 Jul 2012 10:00:34 +0000

Some site owners have a hard time understanding that when it comes to social media marketing and SEO, it doesn’t have to be one or the other. In fact, the best online marketing campaigns leverage social media WITH SEO in order to be successful. However, every now and I then I hear a blogger recommending [...]

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Connect with Better Fans, Not Just More Fans – SEO Video Tip

Nick Stamoulis — Mon, 21 May 2012 15:05:21 +0000

When it comes to social media marketing, it’s more important to focus on connecting with the right audience, not just getting as many fans and followers as possible. Too often site owners scramble to increase the amount of connections in their social network and lose sight of their real online goals, which is to drive [...]

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Does Facebook Marketing Help Your Website or Facebook?

Nick Stamoulis — Thu, 17 May 2012 11:00:32 +0000

Let me start off by saying that I think social media marketing is an incredibly important component of any inbound marketing campaign. Alongside SEO and content marketing, social media marketing helps build your overall online brand presence, connects your company with new and interested consumers, and strengthens your industry authority and more. Without a doubt, [...]

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Measuring the Effects of Social Media

Nick Stamoulis — Tue, 24 Apr 2012 11:00:11 +0000

Social media marketing and SEO go hand-in-hand. And much like SEO, a social media marketing campaign is long-term and requires consistency in order to be effective. Some website owners are still struggling to measure the effects of their social media marketing campaign and prove ROI. While it may not be as black and white as [...]

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How Do Social Signals Affect SEO? — SEO Video Lesson

Nick Stamoulis — Mon, 26 Mar 2012 14:44:37 +0000

Social media marketing and SEO are becoming more and more intertwined as time goes by. The search engines have freely admitted that they look at social signals to influence the SERPs. This means that the more times a piece of content is shared on the social networks the more valuable and trusted it becomes in [...]

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LinkedIn Has Some Interesting Issues

Nick Stamoulis — Thu, 15 Mar 2012 11:00:10 +0000

Let me start of by saying that I think LinkedIn is a fantastic social platform, especially for B2B companies. I have been an active, paid member since 2005 and have invested a lot of time and effort into building my personal profile and network, as well as the Brick Marketing company page. I am an [...]

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B2B Social Engagement is Really Lead Nurturing

Nick Stamoulis — Tue, 13 Mar 2012 11:00:06 +0000

Since the B2B buying cycle is usually much longer than the average B2C buying cycle, building a real relationship with your potential customers is crucial to earning their business. It’s important that your company’s Internet marketing campaign (including content marketing and social media marketing) hits people at different points in the sales process, reminding your [...]

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Who or What is Your Social Persona?

Nick Stamoulis — Tue, 28 Feb 2012 11:00:03 +0000

When implementing your social media marketing campaigns, one of the first things you have to do (before you even think about building your profiles) is decide who or what is going to be your social persona. Are you going to build your social brand around an actual person (say the VP of Marketing) or stick [...]

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3 Ways B2B Companies Can Leverage Social Media

Nick Stamoulis — Tue, 14 Feb 2012 11:00:04 +0000

Social media is not just for B2C companies! In fact, some studies have shown that B2B companies are seeing better results with social media marketing than many B2C brands are. Here are three ways B2B companies can better leverage the power of social media to help their own bottom lines. Use social media in conjunction [...]

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Stagger Your Social Media Updates

Nick Stamoulis — Thu, 22 Dec 2011 11:00:25 +0000

Think about it, sending out a tweet or Facebook update is bit like sending a signal into space, hoping to eventually interact with another intelligent life form. In both scenarios you can’t know for sure who is listening (or if anyone even is), when they are paying attention to your message and when they will [...]

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Are You Paying Attention to Your Social Network?

Nick Stamoulis — Mon, 19 Dec 2011 11:00:17 +0000

If you think that social networking sites are just another platform for you to tote the benefits of your brand/products/services, it’s time to reevaluate your social media marketing strategy. Social media is a two way street; don’t forget that! Your social network is expecting you to listen to them, just as you hope they are [...]

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