Social Conversations Can Lead To SEO Opportunities
One thing that is often overlooked by search engine optimization experts when putting together a strategy for SEO is what is being talked about in social media. A lot of times, social media conversations can be a clue to what is hot right now or what might be hot tomorrow or next week (or next month). Of course, there are a few tools that can help you measure the social media conversation. Here are a few social media related tools that I recommend: Twitter Trends - Twitter is hot, but it's not just about what's going on right now and who's talking to whom. Twitter Trends can tell you what's rising and what's falling. If you see a topic rise to No. 1 fast then fall CLICK HERE TO READ MORE...
If You Like To Tweet – Don’t Become Too Popular
Twitter is becoming a popular social & viral marketing tool because of its ability to send short but effective messages to thousands of readers. Having your 'tweet' re-tweeted is even more important. Some of the most popular people in the world 'tweet' and have not thousands, but millions of followers. However, with fame comes misfortune. Twitter accounts have been, and will continue to be, hacked. Barack Obama with over 1.6 million followers and Britney Spears with over 2.1 million followers have both been hacked along with another 30 famous names. The purpose of the hack is to send a link to a malware site. You don't need to be super famous either. Popular blogger Guy Kawasaki is another whose account was hacked with undesirable results. If hackers CLICK HERE TO READ MORE...
How Social Bookmarking Builds Clout
An article in SiteProNews about social bookmarking says this: That's the power of social bookmarking. It's put a technology behind word of mouth sharing of web sites that anyone can use. How true that is. The author, Tinu AbayomiPaul, mentions three benefits to social bookmarking: More links More traffic More credilibity I agree with all of those. And she uses a great analogy to back up her credibility point. You can read her article. I won't belabor it. But I would like to add another benefit - clout. If you do any social bookmarking, you can increase your clout. OK, so what is clout and how can it benefit you to have more of it? Good question. Clout is the good pleasure of knowing that people are listening to your recommendations. CLICK HERE TO READ MORE...
Don’t Blacklist, Use A Whitelist Instead
Google Webmaster Central blog has a great blog post on Web 2.0 spam and what webmasters can do to prevent of cut down on the number of instances that they are attacked by it. Nefarious Internet marketers like to use fake social media accounts to send spam to unsuspecting people. Evidently, it works. Are they using your site? They could be. And if you get a reputation for spam then these guys will be hurting you. Google recommends a combination of CAPTCHA forms and a blacklist. A blacklist is a list of e-mail addresses or IP addresses that are blocked from sending messages through e-mail, messaging systems, or other communications media. But, how about a whitelist? The CAPTCHA form is a necessity in today's marketing climate. Bots CLICK HERE TO READ MORE...
Facebook Offers Users Another Chance To Rank For Their Keywords
Facebook announced on its blog recently that there is a new beta of its Publisher feature that allows Facebook users an opportunity to share their updates with anyone anywhere in the world. In real time. This is a change in the way that Facebook has operated in the past. Firstly, status updates have always been in real time, but by making them available to anyone - on or off of Facebook - they are now in direct competition with Twitter. Or will be when this feature moves out of beta. Secondly, if the status updates are visible to anyone off of Facebook then there has to be some kind of search engine optimization implications involved. How will people off of Facebook see the status CLICK HERE TO READ MORE...
Can Spam Comments Kill Your Search Engine Rankings?
I'm not sure what to make of this one. But it seems that some spam comments did have a negative effect on one guy's search engine rankings. I'll tell you why I think that is in just a moment. But for now, here's a little snippet from Chris Crum's article: Breaking out some Google Analytics data, Baxter shows us that one of his most popular keywords for driving traffic to his site had him ranking high in a search for that keyword until a few spammy comments about things like "hairy asian men naked," "nude female superheroes," and "large nipple galleries" were left on the page. Shortly after that, the page fell out of the rankings, but was re-included within 24 hours once the comments CLICK HERE TO READ MORE...
How Much SEO, How Much Social?
It's pretty evident we now live in a social Web. I guess some people might call that Web 2.0. Whatever you want to call it, it exists in various formats that end up looking and smelling like SEO and social media. Just about every website can be characterized as a percentage of each. But is there an optimal percentage? Ideally, you'll build your website reputation on some percentage of both search engine optimization and social media, but how much of each depends on several factors such as who you are, the niche you serve, your individual goals, the needs of your customers, etc. But it is absolutely certain that you don't want to forget the SEO. No matter how much social media you employ, optimziation is a CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
