Don’t Let Debbie Downers Ruin Your Confidence!
As I’ve mentioned before, I’m a big proponent of LinkedIn Groups as part of your content promotion strategy. But just because I see the value in submitting your content to LinkedIn Groups, that doesn’t mean I haven’t hit a few bumps in the road along the way. When working with social media you are going to have to deal with people (gasp!) and those people might have different opinions than yours (double gasp!). Some of them aren’t going to be afraid to express their opinion. But you shouldn’t let a negative comment send your entire social media marketing strategy into a tailspin! I’m lucky that this blog can cover a wide range of topics and still be relevant to my target audience. CLICK HERE TO READ MORE...
Content Promotion with LinkedIn Groups
As I’ve said before, creating great content is only half the battle. It doesn’t matter how well-written, informational or engaging your content is if no one sees it. If no one reads your content then no one will link to your content, which means the blog post/article/video/etc isn’t doing much good for your SEO. Content promotion is just as important as content creation! There are multiple platforms you can promote your content on including: •Social networking sites •Social bookmarking sites •Industry sites •E-newsletters •Document sharing sites •and more Personally, I am a huge fan of using social networking sites, such as LinkedIN for content promotion. Not only do social networking sites present your content in front of a vast audience of potential customers, the search engines are also using social signals as a CLICK HERE TO READ MORE...
4 Marketing Benefits of Social Media
Social media marketing is not a fad. If that's the excuse you’ve been using to avoid developing a social media marketing strategy it’s time to find a new excuse or finally build that Facebook page. Social media marketing can be as simple or as complex as you want it to be (or as you have time for), but you get out what you put in. 90+% of Americans have at least one social profile, meaning your target market is online and engaging in social networking. Marketing 101- fish where the fish are! What are some of the benefits of social media marketing? 1. Build brand Social profiles can rank on their own in the search engines, increasing your online presence. Social profiles are also one more place CLICK HERE TO READ MORE...
Social Media Expert, or Kid Who Has a Facebook?
This is a guest post written by Amanda DiSilvestro of Business.com Now that social media has entered the marketing scene, so has the position of social media expert. Since social media is fairly new, it makes sense that not every veteran business owner is up to date on the latest social media lingo. Fortunately for the business owner, they can hire a social media expert to take care of the new-age marketing practices. Unfortunately for the business owner, they have to somehow interview and hire this “expert.” If you are unfamiliar with social media, don’t sweat it. Before hiring a social media expert there are a few things you can look for that will point you in the right direction. In many cases, this will be CLICK HERE TO READ MORE...
Should Social Media Be Handled By an Intern?
Should an intern be handling your social media? The long and short answer is no. I’ve worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you’re going to get or how fast they are going to burn out. While college-aged interns may be comfortable using social media than some of your other employees, you should not be putting something so important and valuable as your social media marketing in the hands of an intern. Here are 3 reasons interns should not be in charge of your company’s social media: Flake factor Most interns are working for free. And while you may hide that fact behind CLICK HERE TO READ MORE...
How Social Share Buttons Impact Your SEO
If you look right above this post next to the author byline you’ll see a row of widgets (Twitter, Facebook, Google+, email and ShareThis). These little social share buttons are actually a critical component of my content promotion campaign, and they should be part of yours! Social share buttons allow your readers to submit your content to their favorite social networking or social bookmarking site without ever having to leave your blog. Essentially, social share buttons allow your readers to promote your content for you. However, a recent BrightEdge report shows that about half of the largest 10,000 sites don’t display any kind of social sharing link or buttons at all. If you are one of those sites without social CLICK HERE TO READ MORE...
Social Bookmarking Strategy Tips
A recent study found that the social bookmarking site StumbleUpon accounts for 50% of all traffic derived from social media , surpassing even Facebook as the leading source of traffic. While we have to take these numbers with a grain of salt—StumbleUpon exists solely to share links, while Facebook is the central hub of most users’ online social lives—this data lends credibility to the value of social bookmarking sites as part of your social media marketing and content promotion campaigns. A social bookmarking strategy, when handled correctly, provides a lot more value than just a few credible links. It can help drive traffic, increase brand awareness and build your online presence. Here are 3 tips for developing a social bookmarking strategy: 1. CLICK HERE TO READ MORE...
Does Twitter Really Help Your SEO?
Twitter is one of the Big 3 of social networking (alongside Facebook and LinkedIn) and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are “supposed” to. But what are the real benefits of incorporating Twitter into the online marketing mix? Can Twitter actually help your SEO or is it just another place to make noise and hope someone notices? Here are 3 ways Twitter affects your SEO: Social Signals Both Google and Bing have admitted that social media signals are being incorporated into the search algorithm as a ranking factor. While we can only speculate as to how important social signals are, it’s probably save to say CLICK HERE TO READ MORE...
How to Make Facebook a Useful SEO Tool
Social media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by Facebook. Meanwhile, Facebook and Bing have formed a partnership to personalize the individual SERP of every Bing searcher. What does this mean for site owners? If you want your SEO to succeed, you have to start incorporating elements of social media into the mix. Let’s start with the 800 pound gorilla of social networking—Facebook. 1. Promote your content Social media and content marketing go hand-in-hand so well, it doesn’t make sense to not use Facebook to promote your content. When a blog post/article/video goes live, CLICK HERE TO READ MORE...
Why Are You Buying Fans, Friends and Followers?
I came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. “Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks.” This isn’t the first time I’ve come across an SEO or social media marketing company that was selling bundles like this. I’ve seen companies promise to get you 1,000 Twitter followers in a month and 500 Facebook Likes in two weeks, all for the low, low, price of $59.99! Are you kidding me? As a strictly white hat SEO consultant, I would never recommend to my clients that they buy fans/friends/followers/Likes and so forth. CLICK HERE TO READ MORE...
Why You Need to Listen to Your Social Network
When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and social media consultants tell you it should be. If you actually listen to your social connections and take what they say to heart, you’ll find you will better understand CLICK HERE TO READ MORE...
Time to Get Active on Social Networking Sites
Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active! Here are 5 reasons it pays to get more involved with social media: 1. Building an online brand Your online brand is more than just what you say it is. Social media has allowed consumers unprecedented control over a company’s CLICK HERE TO READ MORE...
3 Tips for Starting Your Social Media Marketing
If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be willing to give up their website over their social profiles if they had to choose (not something I would recommend doing, for the record). The point is that just about everyone knows they need to get a social media marketing campaign under way, but many are still a little fuzzy on the hard details. Here are 3 tips to better manage your social media marketing campaign: 1. Create bios first Every social network, big or small, lets users create CLICK HERE TO READ MORE...
Learn from Other’s Twitter Mistakes
As social media has matured over the last few years, it has become more obvious that social media marketing has to power to make or break a brand. When handled correctly, social media marketing allows companies to connect with their consumers in a new and personalized way, learn insights directory from their target audience, and develop a strong and loyal network and much, much more. However, when mishandled, social media also has the power to completely ruin a brand’s online reputation. Because of Twitter’s instantaneous nature, bad news spreads just as fast as good. While you may think your tweet may go unnoticed in the sea of information being created, are you really willing to risk it? Don’t become a social media flop. Learn from the CLICK HERE TO READ MORE...
Reasons to Outsource Your Social Media
There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter hashtag and more. Social media marketing is here to stay! As social media as matured, companies have learned that just having a Facebook page or LinkedIn profile isn’t enough, they actually have to DO something with those networks. There is a lot of behind-the-scenes work that has to happen in order to make a social media marketing campaign successful. Not every company is equipped to handle the daily grind of a social media marketing campaign, which is way CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
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