Social Media Timing Factors
Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company’s name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks. A well organized social media marketing campaign can create huge opportunities for companies to connect with their target audience on a personal level and keep them engaged with the brand, turning them into loyalists and ambassadors. But before any of that can happen, you have to connect…and connections require timing! In order to make CLICK HERE TO READ MORE...
Keep Your Social Media Strategy Simple
Social media marketing has moved out of the “Let’s try it and see what happens” phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their consumers on a new level, build their online brand presence, create a company voice and more. While most companies (big and small) realize that they have to be involved with social media in some way, many are still fine tuning the details. One of the biggest problems that I have seen with social media marketing is that companies try to take on too much at a CLICK HERE TO READ MORE...
Effective Social Media Marketing Programs
Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the search engines, increasing your online brand presence; trending topics on Twitter on complied in the RealTime results section of Google, Bing now shows you which of your friends have “liked” a link and more. There is no denying that social media will have a lasting effect on search marketing and SEO. But just because social media seems to be heralded as the second coming, it is CLICK HERE TO READ MORE...
How to Optimize Your Facebook Page for SEO
There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for SEO! Here are a few ways to optimize your Facebook page for SEO 1. Create a custom URL Facebook URLs used to be a string of random numbers. But in June 2009, Facebook allowed users to customize their URL for a CLICK HERE TO READ MORE...
30,000 Followers Won’t Pay the Bills
Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you could be limiting your chance for success. I’ll admit that I use social media marketing on behalf of my own company, and I find it useful in its own way. Twitter is a great place CLICK HERE TO READ MORE...
Who is Handling Your Social Media Marketing?
Social media marketing is one of the more recent additions to SEO. In the last few years it’s grown from an online medium reserved mostly for college kids and early adopters to an integral part of Fortune 500 companies’ marketing strategy. It seems that every business and brand has at least a Facebook page or Twitter handle. More and more professionals are creating LinkedIn profiles for themselves and their businesses. Brick and mortar business are adopting location-based social networking platforms like Foursquare and Gowalla to reward patrons and YouTube has become just as popular for companies to promote their products as it is for posting skateboarding dogs. The younger generations are typically deemed to be more comfortable with the ever changing and adapting social media CLICK HERE TO READ MORE...
Social Media Marketing Clean Up
Have you found yourself with a reputation management or social media disaster mess? Don’t worry, these things happen to companies large and small. Social media is a new place and many businesses are still trying to learn the ropes and grasp the concepts in order to leverage the space to build their business. Do some companies take the wrong approach? They sure do, and some pay the ultimate price for it, but that is OK because there are ways to clean things up. You just have to roll up your sleeves and get the ball rolling. Here are 6 ways to clean up your social media mess and get your business back on track: Social Media Mess Clean Up #1 - Make A Video If your company CLICK HERE TO READ MORE...
Can Social Media Marketing ROI Be Measured?
There’s often debate between marketing people and financial people at any company. The financial people want hard numbers. They want to be able to measure specific ROI, or return on investment, for any marketing plan that’s implemented. What they don’t understand is that many marketing strategies, besides promotional deals that have expiration dates, often work in the long term. Many marketing campaigns work to build a brand so that the company stays top of mind in the consumer. Many times, this is hard to measure, or can’t be measured at all. This is certainly the case with social media. It’s still a relatively new marketing medium and the right tools to measure its ROI simply don’t exist CLICK HERE TO READ MORE...
The True Benefits of Social Media Marketing
Where is this crazy social media landscape heading? Many businesses in today’s marketplace realize that they need it, but they don’t really completely understand why they need it. In some instances, it can be difficult to explain to a business that might have already been successful way before the days of search or even the internet, that they now need to use Twitter to spread their business message throughout their audience. If this situation sounds familiar to you, here are some of the true benefits of social media that you could be missing out on by not taking advantage now: Wider Audience Reach The reality is that there are a lot of people utilizing social media for business and personal reasons on a daily basis. Even people who CLICK HERE TO READ MORE...
Mind Your Social Media Manners
It’s no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it’s a two way street and it’s all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However, many businesses are still confused as to the right way to market online using social media. Social media as a whole is a lot more informal than any other form of marketing. But how informal should it be? Remember, even though it’s informal, you’re still using it as a business tool. Therefore, it’s important to CLICK HERE TO READ MORE...
Social Ways that a Business Can Communicate
Being social is not just “all the rage”, but really is a business requirement in the world of website marketing. Being social is all about community and communication, which is something that many niches and business verticals are looking for in today’s online business world. Here are some social ways that a business can communicate: A Business Blog A business blog is a great way to allow you to communicate with your business crowd online. It allows your business to have a daily voice along with building up a nice flow of steady incoming website traffic. Sharing Buttons Your website should be able to allow your traffic to share your information, whether it is a blog or just through your service pages on your website. Sharing is a very important CLICK HERE TO READ MORE...
How to Have a Cool Facebook Page
Is having a robust and user friendly Facebook fan page the new cool when it comes to web marketing? Since Facebook announced their fan pages years ago, businesses have been trying to figure out the secret sauce to building up a fun and successful fan page in order to build and grow a community. There are a number of ways that you can build up your page and get people talking but it is going to take a little bit of work. This doesn’t just happen overnight. Facebook “Like” Box For starters, you will want to incorporate a Facebook “like” box into your site somewhere so that your community can start growing. You need to find a way for people to become a member first. Showing CLICK HERE TO READ MORE...
Don’t Miss The Social Media Boat!
I completely understand how crazy the internet marketing game can get these days. It is really hard to pin point what exactly each company should be doing, where they should be doing it, and at what frequency is right. If you chose to submerse yourself in the search engine marketing game these are questions that oftentimes take a great deal of time to figure out and get right. Things change quickly and you have to be willing to really roll with the punches if you want to get ahead. With frustration levels come bursts of emotion that can sometimes get the best of you, but there are certain red flags that you should look for in yourself when it comes to social media. If you say CLICK HERE TO READ MORE...
How to Be an Awesome Blogger
It doesn’t happen overnight but if you want to be an awesome blogger there are certain steps and precautions that you should be taking in order to build a nice following. After all, it is really an industry following that will allow you to be successful as a blogger. You have to be willing to learn and think outside the box in order to get people landing on your blog and also staying on your blog. For Starters- Be Nice There are too many bloggers out there that are just a bit full of themselves, thinking that they rule the online space, causing them to be not so nice to people. If people email you with questions, respond back with courtesy and be nice because you CLICK HERE TO READ MORE...
Is Social Media Replacing Traditional Communication?
You hear the social media verbiage everywhere you turn these days, but have you ever stopped to take a look at the serious impact social media marketing is making on our personal and business lives? Social media has increasingly moved in and replaced a variety of communication efforts and I think that it is not slowing down anytime soon. How does this affect your business? How could it affect your business in the future? Are your customers less likely to interact with you in the traditional sense now? Social media has made such a large impact on society that even the older generations that are typically reluctant to embrace anything tech related are starting to really support the process of social communication. Businesses that might have CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
Nick Stamoulis - SEO Bio.
Tel. - 877-295-0620
nick@brickmarketing.com
Connect with Nick Stamoulis
Brick Marketing - SEO Company
