3 Tips for Starting Your Social Media Marketing
If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be willing to give up their website over their social profiles if they had to choose (not something I would recommend doing, for the record). The point is that just about everyone knows they need to get a social media marketing campaign under way, but many are still a little fuzzy on the hard details. Here are 3 tips to better manage your social media marketing campaign: 1. Create bios first Every social network, big or small, lets users create CLICK HERE TO READ MORE...
Learn from Other’s Twitter Mistakes
As social media has matured over the last few years, it has become more obvious that social media marketing has to power to make or break a brand. When handled correctly, social media marketing allows companies to connect with their consumers in a new and personalized way, learn insights directory from their target audience, and develop a strong and loyal network and much, much more. However, when mishandled, social media also has the power to completely ruin a brand’s online reputation. Because of Twitter’s instantaneous nature, bad news spreads just as fast as good. While you may think your tweet may go unnoticed in the sea of information being created, are you really willing to risk it? Don’t become a social media flop. Learn from the CLICK HERE TO READ MORE...
Reasons to Outsource Your Social Media
There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter hashtag and more. Social media marketing is here to stay! As social media as matured, companies have learned that just having a Facebook page or LinkedIn profile isn’t enough, they actually have to DO something with those networks. There is a lot of behind-the-scenes work that has to happen in order to make a social media marketing campaign successful. Not every company is equipped to handle the daily grind of a social media marketing campaign, which is way CLICK HERE TO READ MORE...
Social Media Timing Factors
Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company’s name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks. A well organized social media marketing campaign can create huge opportunities for companies to connect with their target audience on a personal level and keep them engaged with the brand, turning them into loyalists and ambassadors. But before any of that can happen, you have to connect…and connections require timing! In order to make CLICK HERE TO READ MORE...
Keep Your Social Media Strategy Simple
Social media marketing has moved out of the “Let’s try it and see what happens” phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their consumers on a new level, build their online brand presence, create a company voice and more. While most companies (big and small) realize that they have to be involved with social media in some way, many are still fine tuning the details. One of the biggest problems that I have seen with social media marketing is that companies try to take on too much at a CLICK HERE TO READ MORE...
Effective Social Media Marketing Programs
Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the search engines, increasing your online brand presence; trending topics on Twitter on complied in the RealTime results section of Google, Bing now shows you which of your friends have “liked” a link and more. There is no denying that social media will have a lasting effect on search marketing and SEO. But just because social media seems to be heralded as the second coming, it is CLICK HERE TO READ MORE...
How to Optimize Your Facebook Page for SEO
There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for SEO! Here are a few ways to optimize your Facebook page for SEO 1. Create a custom URL Facebook URLs used to be a string of random numbers. But in June 2009, Facebook allowed users to customize their URL for a CLICK HERE TO READ MORE...










