30,000 Followers Won’t Pay the Bills
Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you could be limiting your chance for success. I’ll admit that I use social media marketing on behalf of my own company, and I find it useful in its own way. Twitter is a great place CLICK HERE TO READ MORE...
Who is Handling Your Social Media Marketing?
Social media marketing is one of the more recent additions to SEO. In the last few years it’s grown from an online medium reserved mostly for college kids and early adopters to an integral part of Fortune 500 companies’ marketing strategy. It seems that every business and brand has at least a Facebook page or Twitter handle. More and more professionals are creating LinkedIn profiles for themselves and their businesses. Brick and mortar business are adopting location-based social networking platforms like Foursquare and Gowalla to reward patrons and YouTube has become just as popular for companies to promote their products as it is for posting skateboarding dogs. The younger generations are typically deemed to be more comfortable with the ever changing and adapting social media CLICK HERE TO READ MORE...
Social Media Marketing Clean Up
Have you found yourself with a reputation management or social media disaster mess? Don’t worry, these things happen to companies large and small. Social media is a new place and many businesses are still trying to learn the ropes and grasp the concepts in order to leverage the space to build their business. Do some companies take the wrong approach? They sure do, and some pay the ultimate price for it, but that is OK because there are ways to clean things up. You just have to roll up your sleeves and get the ball rolling. Here are 6 ways to clean up your social media mess and get your business back on track: Social Media Mess Clean Up #1 - Make A Video If your company CLICK HERE TO READ MORE...
Can Social Media Marketing ROI Be Measured?
There’s often debate between marketing people and financial people at any company. The financial people want hard numbers. They want to be able to measure specific ROI, or return on investment, for any marketing plan that’s implemented. What they don’t understand is that many marketing strategies, besides promotional deals that have expiration dates, often work in the long term. Many marketing campaigns work to build a brand so that the company stays top of mind in the consumer. Many times, this is hard to measure, or can’t be measured at all. This is certainly the case with social media. It’s still a relatively new marketing medium and the right tools to measure its ROI simply don’t exist CLICK HERE TO READ MORE...
The True Benefits of Social Media Marketing
Where is this crazy social media landscape heading? Many businesses in today’s marketplace realize that they need it, but they don’t really completely understand why they need it. In some instances, it can be difficult to explain to a business that might have already been successful way before the days of search or even the internet, that they now need to use Twitter to spread their business message throughout their audience. If this situation sounds familiar to you, here are some of the true benefits of social media that you could be missing out on by not taking advantage now: Wider Audience Reach The reality is that there are a lot of people utilizing social media for business and personal reasons on a daily basis. Even people who CLICK HERE TO READ MORE...
Mind Your Social Media Manners
It’s no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it’s a two way street and it’s all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However, many businesses are still confused as to the right way to market online using social media. Social media as a whole is a lot more informal than any other form of marketing. But how informal should it be? Remember, even though it’s informal, you’re still using it as a business tool. Therefore, it’s important to CLICK HERE TO READ MORE...
Social Ways that a Business Can Communicate
Being social is not just “all the rage”, but really is a business requirement in the world of website marketing. Being social is all about community and communication, which is something that many niches and business verticals are looking for in today’s online business world. Here are some social ways that a business can communicate: A Business Blog A business blog is a great way to allow you to communicate with your business crowd online. It allows your business to have a daily voice along with building up a nice flow of steady incoming website traffic. Sharing Buttons Your website should be able to allow your traffic to share your information, whether it is a blog or just through your service pages on your website. Sharing is a very important CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
