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Online Community Building Techniques

Writing by Nick Stamoulis

Having some sort of online community surrounding your business is just a part of today’s commerce model. Online communities help spread your business message throughout their networks creating a nice stream of inbound traffic and eyeballs surrounding your company and its website. Everything has grown into a social level online and, depending on the nature of your business, you could very well require that word of mouth type of exposure to help grow your brand or company. Here are some ways to grow your online community: Be Friendly To Your Peers Whether it is Facebook, Twitter, or somewhere else, be as friendly as possibly with others in your space. Nobody wants to join the community of a “Debbie Downer”. Make an effort to be very nice to others CLICK HERE TO READ MORE...

Mesh with Your Online Competitors

Writing by Nick Stamoulis

Meshing with your online competition is not always a bad thing. If you are the new kid on the block don’t expect to take over your industry veterans anytime soon unless you are bringing some serious fire power to the table. Your competitors most likely own some of the online space naturally. Be respectful and mesh with them in order to leverage their strengths in your direction. You want to be a good marketer? Try finding a way to get on some of your competitors radars because it could cause you to become visible in front of an even larger audience. Write A Product Review Write a product review of a competitor’s product. Perhaps they have a handful of products that are popular in the industry. CLICK HERE TO READ MORE...

Twitter Tips to Boost Your Tweets

Writing by Nick Stamoulis

Like everything online, Twitter is always evolving into something much more robust and usable by businesses and individuals. As time moves on, so do the ways that others approach this communication giant with the efforts they use to reach out to their immediate communities. Every website online that eventually gains some important traction will start to evolve with new ways for users to be able to leverage the platform and stand out. Twitter is one of those social platforms that is always evolving into something much more important than it was when it first started. Many businesses in today’s marketplace rely on Twitter to be successful and pull in new traffic every single day. Here some Twitter tips to help you boost the effectiveness of your CLICK HERE TO READ MORE...

5 Reasons Video Marketing is Important

Writing by Nick Stamoulis

Video marketing is not really a new hot topic but it is a topic of importance to help you grow your business. Online video marketing has now been around for a number of years and it is an area that is still continuing to grow as time moves on. Technologies that allow businesses to apply videos to their business model are also growing, making it even more important to get involved in some way for any business. Here are five reasons video marketing is very important: People Like Watching Videos Most people would rather watch a video than have to read. That is the truth and if your company, products, or service require any sort of explanation take the time and put it in a video because your CLICK HERE TO READ MORE...

How to NOT Increase Visitors to Your Blog

Writing by Nick Stamoulis

Growing a blog is like growing a plant. It takes time and patience but once it’s grown it’s all maintenance from there. There are lots of blogs out there so you need to make sure that you are taking a good quality approach to building up your following. There are however some very important areas to not venture into if you truly want to build a brand, visitors or an audience to your blog. Too Many Affiliate Posts Don’t get me wrong; writing posts with affiliate links is not a problem but if your entire blog consists of nothing but affiliate posts with affiliate links you are going to turn off a majority of your audience fairly quickly. AdSense Ads Everywhere If your entire blog consists of blinking CLICK HERE TO READ MORE...

Top Online Brand Monitoring Tools

Writing by Nick Stamoulis

At some point in time you might find yourself building up quite a bit of chatter in the online space and it might make sense to start keeping track of what people are saying about you or your business. Regardless of whether it is good or bad, you might want to leave some comments behind to strengthen the overall conversation online. Here are some tools that can help monitor your online brand: Google Alerts Google alerts are free and easy to use. All you need to have is a Google account where the alerts can be emailed to. They will patrol virtually all organic material like articles, press releases, and blog posts to see what others are saying and send you a link so that CLICK HERE TO READ MORE...

How to Piss Off The Social Community

Writing by Nick Stamoulis

As the social media marketing space grows larger and larger the communities grow a bit more sensitive to what they like and what they don’t so it is important to be careful how you attempt to communicate with your online social audience. If you want to be in the good graces of your online social audience you are going to have to play by the rules. Here are some sure fire ways to piss of people online: Misleading Links Don’t put a sneaky snippet of content that looks like a great title to an article and have it link to a service page or even an affiliate page. This will quickly anger your social community and trust me they will let others know what you are up to. CLICK HERE TO READ MORE...

Business Blog Management Tips

Writing by Nick Stamoulis

It takes a variety of different elements to make an e-commerce blog successful in today’s marketplace and it calls for a few different cylinders chugging at the same time to create a nice flow of steady traffic. There is so much going on in the search results today that it really requires a few different efforts to increase your branding and overall appearance to your audience. Write About Your Products and Services Writing about some of the products you offer on your website should be a given. If you run a rather large ecommerce site try picking a few products per/week and do a product review on them. Really get into the details and specs of the product along with how it can help your audience CLICK HERE TO READ MORE...

Social Media Communication Etiquette Tips

Writing by Nick Stamoulis

Internet marketing as a whole still has many people scratching their heads on what they should and shouldn’t be doing online. You can’t blame them because many people are just not sure how to incorporate the web into their daily business routine yet. Everything online requires some etiquette and social media is no exception to that rule. Here is a list of areas of social media communication etiquette tips to consider: Act Yourself If you are taking the position of being yourself in the social communities and not from a business standpoint just be yourself. Don’t act like you are trying to be someone you are not but rather just be yourself and act like a human. Share Other Peoples Work Share other people’s information and content just like CLICK HERE TO READ MORE...

Turn Your Website Into a Social Machine

Writing by Nick Stamoulis

Being social online is the new cool but for many entering the social media space online it is a daunting task. Many businesses still think they are very susceptible to a reputation issue if they say one wrong thing and the reality is you really have to screw up in the social space to tarnish your image if you are not a mainstream brand. Some ways to turn your website into a social machine: Share Buttons By adding share buttons to your website you give your audience the opportunity to share your content and information on a variety of other social networks. Many buttons have the ability to share your information through a large network of social platforms giving you extra coverage. Some good share buttons are CLICK HERE TO READ MORE...

Business Twitter Marketing Techniques

Writing by Nick Stamoulis

Twitter marketing has become a very important process to growing any brand online which I think is not going to slow own anytime soon. Communication has become a very important step regardless of what platform you use to do it. Twitter was created for people to be able to communicate on short winded conversations 140 characters at a time but soon thereafter the business community viewed it as a resource to spread their business message. Do you have a message to spread? If I was not a business I would probably rarely engage in the conversations of Twitter but since we have a message to spread we use it very frequently and almost on a daily basis. A business message can be spread through a variety of techniques CLICK HERE TO READ MORE...

Viral Video Content Ideas

Writing by Nick Stamoulis

Viral video campaigns online can easily take your business and put it into a whole different light when it comes to how your audience views you. When done right they can massively produce a serious amount of links pointing towards your website but you have to take the time to plan them correctly. Here are some ideas on different topics you could produce your viral video around: Industry News Has something occurred in your industry good or bad that you can make a spoof about? When the BP oil spill occurred there were a number of viral videos that came into the picture that where astonishing. Granted the circumstances of the video where very unfortunate but the videos where quite amusing and some were made with extremely small CLICK HERE TO READ MORE...

Create Online Conversations by Talking

Writing by Nick Stamoulis

We all know that social media and online conversations are very important when it comes to communicating your business message and building your brand online. Website marketing has changed over the years and businesses looking to make an impact online need to be able to communicate real time with their audience. That is the present and the future of marketing a business or website online. Ask A Question On Twitter People like to get involved with things especially if they feel like their answer will make an impact. Try asking a question in your Twitter stream that might relate to your audience directly. The caliber of question can really be anything you want. You can make it edgy or you can make it educational. It is entirely CLICK HERE TO READ MORE...

Does Your Business Need a Mobile App?

Writing by Nick Stamoulis

Mobile phone applications overlap a great deal of areas when it comes to online marketing. Often time’s people don’t realize that a mobile phone application can really help their business grow and keep current customers from leaving. Perhaps a mobile phone application has never crossed your mind or maybe it has but the reality is that the mobile application industry has many advantages including search engine marketing. Remember that more and more online mobile app communities are springing up and each time a mobile app is talked about or reviewed and those pages end up in the search engine space while many times leaving links behind to your corporate site. A Techy Audience If you are a niche business that deals with a tech related industry CLICK HERE TO READ MORE...

Twitter Improvements That We Need!

Writing by Nick Stamoulis

I entirely embrace Twitter and what it has done for the business and personal world as far as online communication goes. What boggles my mind is how does a company which receives so much venture capital funding fail to evolve the overall user experience of their product? I’m not talking about rebuilding the website I am talking about basic changes to how others communicate with each other along with how we can leverage tweets even more. Twitter is one of the most powerful websites in the world yet there website changes and additions are few and far between which leads me to wonder what is going on in that San Francisco office that is stopping a quicker growth of features? Why can Facebook continuously tweak CLICK HERE TO READ MORE...

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