Get Help With Your SEO by Getting Social
In today’s online market place it is important for all business and entrepreneurs to realize that the playing field has changed quite drastically over the last few years. There are many new platforms and websites that businesses can eagerly leverage to drive new exposure, traffic and eye balls than there ever has been before. Social Media Marketing technology has made it much easier to become visible online and it is up to you as a business owner to take advantage of this technology. Launching a blog and having an active Twitter and Facebook account go hand in hand. If you don’t understand why that is not important yet just realize that having both is the first step to building new qualified website visitors. At the very CLICK HERE TO READ MORE...
Small Business Blogging – Don’t Wait Too Long!
If you are a small local business owner and you are still contemplating if you should launch a blog for your business stop procrastinating and just launch it. The search engine optimization benefits will help you website a great deal at the very least. You have absolutely zero to loose and much to gain from launching a blog on your businesses website. A blog is not just for larger businesses anymore. They can be used for many different reasons. It is important to realize that a blog is a direct extension of your business and can act as the voice for your brand. Take the first step and launch the blog directly on your website and get one post per week just to get things started. CLICK HERE TO READ MORE...
Full Text Vs. Summary In RSS Feeds
When you set up your blog RSS feed you'll have to decide whether you want that feed to publish as a full text feed or a summary. The full text will publish your entire blog post within the RSS feed while the summary will post just a couple of paragraphs and link back to your blog post. There are advantages and disadvantages to both methods. RSS feeds that offer summaries tend to receive more click throughs back to the website, but that's really the only major benefit - and it may not be a benefit at all if a high click through rate means a lower overall readership. Here is a video that I found (an older one but still very good!) about RSS Feeds: Anyway, CLICK HERE TO READ MORE...
YouTube Direct – Upload Videos to Your Site!
YouTube now has a way for webmasters to allow site visitors to upload YouTube videos directly to their websites. But the program is designed for news sites like CNN.com and Huffington Post. That doesn't mean that bloggers can't participate, however. I think the program will likely be available to most websites in some sense. But what is YouTube Direct? YouTube Direct is a platform that gives webmasters the ability to get user generated video content without developing their own application. Here is a video that clearly explains YouTube Direct: There are some advantages to being able to do this. First, you can keep your site visitors on your site a little longer. But, even better than that, you can have videos uploaded directly to your website instead CLICK HERE TO READ MORE...
The Fastest Growing Demographic On Facebook
So what's the fastest growing demographic on Facebook? It's not the college crowd. And it's not high schoolers or teenie boppers. Thirtysomething? Nope. Not them either. The fastest growing segment on Facebook is actually 55 years and older. Them's the old guys! (sorry I had to say it :) Well, they're baby boomers. Aren't they supposed to be technology challenged? If they are, it's not evident because they're flocking to Facebook and hanging out there, either to look cool in front of their children or because they have a genuine interest in social media. I'm guessing it's the latter because we all know their children don't think they're cool. Here is some great Facebook demographic information from Mashable from this past July: But here's the deal. CLICK HERE TO READ MORE...
Plan Your Viral Marketing Campaign Carefully
You've likely heard about viral marketing. That's where you tell a couple of people about something and they tell a couple of friends who also tell a couple of friends and the message is carried on ad infinitum with each level of messaging spread further and wider than before. It's about like network marketing with the multi-level payout structure. But if that's the way it works, can you plan a viral marketing campaign? Isn't such marketing better left to its own devices? There have been marketers and search engine optimization folks who successfully planned and managed a viral marketing campaign and saw great results. The key is in the understanding of human nature. If you know what motivates people to act and tell their CLICK HERE TO READ MORE...
How Social Media Transfers SEO Benefits
More and more I see articles and posts on where social media and search engine optimization connect. Many more marketers are starting to get the idea that social media is itself a form of SEO. Of course, spammers have known that for a long time. Given this truth, however, the worst kind of social media you can perform is social media for the sake of SEO. You don't want your social media campaigns to just be focused on the SEO benefits. That's only one aspect of how you can leverage social media for branding and marketing. There's a lot more to it than that. Nevertheless, it pays to be cognizant of the optimization benefits no matter what you do. In my campaigns I've noticed that there are CLICK HERE TO READ MORE...
SEO And Social Media Play Together
The discussion over search engine optimization or social media is pretty much dead. All online marketers today pretty much agree that both are necessary to maintain a full online and search engine marketing presence. To be successful at marketing yourself online you should pursue as many avenues as possible to keep your brand in front of consumers. So the question is, how should SEO and social media work together for the betterment of your marketing? There's probably as many answers to this question as their are marketers. To be sure, there's no one definitive way to use social media and SEO to market your business. But there are some simple principles to help guide you in your quest to dominate your niche. Define yourself first. Develop a CLICK HERE TO READ MORE...
How Viral Marketing Builds Links
Viral marketing has changed a lot over the years. In the early days marketers would write tons of articles and distribute them through article directories, attracting thousands of links in a few days. The reason this worked is because those marketers were able to write great articles that publishers didn't mind printing. And they put their own links at the bottom in the author's resource box. That was good promotion. Other forms of viral marketing sprung up as we entered into the new millennium. Article marketing still works, but now viral marketers have blogs, video, social media, and a collection of friends built up from doing business online. Even ad networks can become a viral hit if done right. The way viral marketing works, no matter which CLICK HERE TO READ MORE...
Will 2010 Be The Year Of Video Marketing?
In 1999, everyone was excited about article marketing. In 2000 and 2001 everyone was curious about search engine optimziation. In 2003, it was blogging. 2008-09, Twitter (social media). Next year I think it will be video marketing. It's not hard to see the trend. Video marketing is starting to pick up speed. YouTube is the second largest search engine on the planet. Some people sit and watch YouTube all day like the rest of us watch Twitter and Facebook. Flash has been around a long time, but the early incarnations of video technology were ahead of their time. Most people didn't have the bandwidth to sit and watch a video, let alone use video over and over again to market themselves. But today that is CLICK HERE TO READ MORE...
Is Twitter Getting Serious About Business?
For about the last year all you've heard is Twitter this, Twitter that. Well, did you know that Twitter now has a subdomain at business.twitter.com? The only thing there right now is a little instruction manual for small businesses on how to use Twitter. But it got me to thinking, is this the first step for Twitter in getting really serious about business? Will we see this subdomain expand into something bigger? Perhaps a major resource for businesses of all sizes? John Battelle gives an interesting history of paid search and likens it to what is happening right now with Twitter. If what he is saying holds any water at all then Twitter could explode real soon as the small CLICK HERE TO READ MORE...
Social Conversations Can Lead To SEO Opportunities
One thing that is often overlooked by search engine optimization experts when putting together a strategy for SEO is what is being talked about in social media. A lot of times, social media conversations can be a clue to what is hot right now or what might be hot tomorrow or next week (or next month). Of course, there are a few tools that can help you measure the social media conversation. Here are a few social media related tools that I recommend: Twitter Trends - Twitter is hot, but it's not just about what's going on right now and who's talking to whom. Twitter Trends can tell you what's rising and what's falling. If you see a topic rise to No. 1 fast then fall CLICK HERE TO READ MORE...
If You Like To Tweet – Don’t Become Too Popular
Twitter is becoming a popular social & viral marketing tool because of its ability to send short but effective messages to thousands of readers. Having your 'tweet' re-tweeted is even more important. Some of the most popular people in the world 'tweet' and have not thousands, but millions of followers. However, with fame comes misfortune. Twitter accounts have been, and will continue to be, hacked. Barack Obama with over 1.6 million followers and Britney Spears with over 2.1 million followers have both been hacked along with another 30 famous names. The purpose of the hack is to send a link to a malware site. You don't need to be super famous either. Popular blogger Guy Kawasaki is another whose account was hacked with undesirable results. If hackers CLICK HERE TO READ MORE...
Don’t Blacklist, Use A Whitelist Instead
Google Webmaster Central blog has a great blog post on Web 2.0 spam and what webmasters can do to prevent of cut down on the number of instances that they are attacked by it. Nefarious Internet marketers like to use fake social media accounts to send spam to unsuspecting people. Evidently, it works. Are they using your site? They could be. And if you get a reputation for spam then these guys will be hurting you. Google recommends a combination of CAPTCHA forms and a blacklist. A blacklist is a list of e-mail addresses or IP addresses that are blocked from sending messages through e-mail, messaging systems, or other communications media. But, how about a whitelist? The CAPTCHA form is a necessity in today's marketing climate. Bots CLICK HERE TO READ MORE...
Can Spam Comments Kill Your Search Engine Rankings?
I'm not sure what to make of this one. But it seems that some spam comments did have a negative effect on one guy's search engine rankings. I'll tell you why I think that is in just a moment. But for now, here's a little snippet from Chris Crum's article: Breaking out some Google Analytics data, Baxter shows us that one of his most popular keywords for driving traffic to his site had him ranking high in a search for that keyword until a few spammy comments about things like "hairy asian men naked," "nude female superheroes," and "large nipple galleries" were left on the page. Shortly after that, the page fell out of the rankings, but was re-included within 24 hours once the comments CLICK HERE TO READ MORE...
SEO Journal is Written by
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Nick Stamoulis:
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