What Will Happen To SEO In An Age Of Twitter?
Twitter has created quite a stir. Many Internet marketers are content to treat it like other methods of social media marketing. But Twitter isn't Facebook or LinkedIn. Is it its own animal and is like no other. And only a fool would consider a real search engine optimization tool. While one can perform some limited optimization related functions through Twitter, there is much that cannot be done and likely will never be available to SEOs and webmasters looking for an alternative to spam. Twitter is a powerful tool, to be sure. Many SEO experts don't even understand it and try to stear clear altogether. Others swear by it. But I suspect that most use it to one degree or another while continuing to build their CLICK HERE TO READ MORE...
Are You Doing Forum Marketing The Right Way?
There are probably as many ways of doing forum marketing or thinking about forum marketing as their are people doing it. But the question begs to be asked: Are you doing it the right way? One way that has been taught by many search engine optimization consultants is to go into a forum and start posting links so that you can get link juice. I know this is still taught because I see it in so many forums that I participate in. But is it effective? I think the best way to do forum marketing is to start off not posting any links at all. Even forgo the signature link for awhile until you build some credibility within the community. Why do I say that? Because at CLICK HERE TO READ MORE...
URL Shorteners Are Not Always Good
The purchase of WP.com by Matt Mullenweg has drawn a little - just a little - attention in the press. It is pretty significant considering that URLs this short should not be available at this juncture of Internet history and of course because Mullenweg is the owner-developer of the popular blogging platform WordPress. Ryan Imel wrote a blog post about what Matt and his gang could do with WP.com. One of the suggestions is to use it as an URL shortening service for WordPress.com users. It's not a bad idea except that short URL have one glaring negative about them. The don't pass any link juice to the final destination. Now if you are shortening your URL for Twitter that's a moot point because CLICK HERE TO READ MORE...
Is Twitter Promotion Another Version Of Spam?
The word 'spam' gets bandied about a lot. But what is it? If we got spam in our e-mail inbox we'd all know what it is. It's unsolicited, unwanted commercial come-ons from people we don't know, right? There is even a tremendous amount of search engine optimization spam... Those are distinctions worth analyzing: Unsolicited - Hey, I didn't ask you for it! Unwanted - I did not desire to receive this message. Commercial - You're trying to sell me something. Come-on - It's a cheap ploy. People I don't know - In other words, if my cousin Bob sends me an e-mail out of the blue one day and asks me to buy his lawn mower because he just bought a new one and doesn't need the three-year-old used one CLICK HERE TO READ MORE...
Can Social Bookmarking Push Your Website Up In The SERPs?
I've read in some places where Digg has actually helped certain bloggers achieve Page 1 listings in Google, both at Digg and on their blog. I concede that this is possible, but why? Furthermore, the question of the hour is, can this happen with other bookmarking sites? I'm not sure that I buy that Google treats Digg differently than other social bookmarking sites for search engine optimization and link building. It may offer some relevance to Digg due to its age factor and optimization practices, but if other social bookmarking sites were in equal in both regards then they'd enjoy the same favored status. I think the issue is with Google's algorithms. But what exactly is "the issue"? I think it's two things: The inbound link factor CLICK HERE TO READ MORE...
Does Social Bookmarking Matter?
Does social bookmarking make a difference to your web business. The short answer is "Yes." But it makes a difference to different businesses in different ways. How you employ social bookmarking makes a huge difference in how your business grows. Here are some of the ways that social bookmarking can benefit your business: Acquire new targeted traffic to your website Build inbound links to your website Promote your site to people who'd otherwise never see it Can make an unpopular site popular overnight Increase your RSS feed subscriptions Attract new customers or clients Will social bookmarking do all of these things for every client? No. Again, it makes a big difference how you approach your bookmarking. If you use only one social bookmarking site then you may see a few of these CLICK HERE TO READ MORE...
Deleted Account by the Facebook Police Part 2: The Drama Continues
I had recently written a post about Facebook’s “new and improved” account deletion tactics on our social marketing journal which you can read here, so just when I thought things where over they have started all over again. Just to give you a brief synopsis on how useless Facebook is starting to become, and I don’t mean to go on a negative rant here but it is important for everyone to grasp this large swing in Facebook’s direction. After using Facebook for over year networking with other young professionals in the community consistently joining groups and taking time to meet others related to my interests and actively building up my profile with a healthy amount of professional contacts, which mind you is what I CLICK HERE TO READ MORE...
Social Networking Has Great SEO Potential
For many website owners, social networking has been a means to a traffic building end, however, the real benefit can be in the potential it holds to boost your off page search engine optimization strategies. If you consider the basic principles of social networking, it is a means of linking up with likeminded people. Whether your social networking is through forums, sites such as Myspace or Facebook, or using social sites such as Blogcatalog or even Stumble Upon, the opportunity is there to meet other people with similar interests or from the same niche as yourself. There are obvious SEO benefits to some of these sights. You can link your profile to your websites and, when it comes to social bookmarking, you can have content bookmarked CLICK HERE TO READ MORE...
Ballmer Doesn’t Get Facebook, Duh …
Robert Scoble is dissing Microsoft's Steve Ballmer in today's WebProNews: Don’t miss this quote. It’s demonstrates everything that is wrong with Microsoft’s approach: “There can’t be any more deep technology in Facebook than what dozens of people could write in a couple of years. That’s for sure,” Ballmer said. OK, I'm with Scoble on this one. Ballmer clearly doesn't have a clue about social marketing. Facebook is the schiznit (did I spell that right?). And it doesn't matter whether you think MSN has a clue about search. This isn't about search. It's about Microsoft's inability to cash in on Web marketing. Sure, they've done OK, but they do own the third largest search engine - not the first, not the second, the third. Then one of their CLICK HERE TO READ MORE...
Social Marketing Journal Launches
It's been almost one week now since the launch of Social Marketing Journal, the newest member of the Brick Marketing family. Social Marketing Journal is all about sharing the best ways to use social media to market your business online. We'll be discussing social bookmarking, social networking, reputation management, video marketing, viral marketing, and a host of other online methods of marketing yourself and your business through social media. So far we've posted six entries to the blog and we'll continue our commitment to blog on marketing issues of relevance and interest to the small business owner as well as the corporate marketer. When you want the latest and the greatest information, news, and know-how on social marketing, drop CLICK HERE TO READ MORE...
Facebook Makes Profiles Searchable Through Google, And That’s A Good Thing
Two days ago, Facebook announced on its blog that user profiles would be made searchable on Google. I think this is a good thing. Now you can use Facebook as another way to get your name, or company name, into the public realm. Here's how: Set up a user profile Change Facebook's privacy settings to your preferences Be sure to fill in as much information as you can about you and your company It's that simple. But Will Anyone Find Your Facebook Profile? Whether Facebook profiles will be optimized enough for anyone to find them is another question, but my guess is that Google and Facebook have entered into an agreement that will make Facebook profiles a part of Google Universal searches. If they haven't, they should. That will mean CLICK HERE TO READ MORE...
Do Social Media Need A Bill of Rights?
A Bill of Rights for social media users has people talking. I found this little tidbit by one of the commentators buried deep down on the page: Ownership, Control, Freedom, and Transparency. Thanks for starting the ball rolling on this one, and sign me up. As more and more people move more of their lives online this is a must. As this happens, the online world must reflect the offline world more and more. The sentence As this happens, the online world must reflect the offline world more and more caused me to have a gut reaction: God, I hope not! There's no real reason to make the Internet look more like off line living. None at all. For one thing, there is no governing body in CLICK HERE TO READ MORE...
Viral Video Marketing Is Free, Fun, And Drives Targeted Traffic
Do you have a website that you want to drive traffic to? You can drive traffic to your website, even to a specific web page, by uploading a video to YouTube and Google Video. We call it viral video marketing. All you really need is Windows Move Maker and a video camera. You can use one of the small hand held point and shoot digital camcorders that are so easy to get these days. You know, the ones people use for making their home videos? You take your video and have someone hold it while you talk, or dance, or perform ... whatever it is you making a video of. Or you could just put your camcorder on the coffee table on top of a tripod, if CLICK HERE TO READ MORE...
Limit Social Media Tools to Be Productive
I'm reading one of my favorite blogs and find that someone I respect uses Twitter. So I'm thinking, What's the point? It's not that I have anything personal against Twitter or anyone who uses it, but I hear so much buzz about it and I don't see a huge value. It may be there, but I'm just not seeing it. I mean, if you're going to blog then blog. If you're just going write a couple of sentences about the sandwich you ate for lunch then I wonder what that is all about. But some folks swear by it. If you use Twitter then more power to you. I realize that some tools are great for some folks but not so great for others. I can live CLICK HERE TO READ MORE...
Google Personalization Is Better Than Yahoo! Shortcuts
Danny Sullivan of Search Engine Land said this: It's kind of disturbing, really. If this is a paid promotion, the FTC wants that stuff labeled as such. Yahoo just calls it a "Yahoo Shortcut" and poitns you here: http://tools.search.yahoo.com/shortcuts/ Nothing on that page talks about them being for sale. Another commenter set the record straight: This is not a paid advertisement. It's a partnership spot between Kellogs and Yahoo. If you look on the side of a box of Special K, there is a product placement spot for Yahoo! telling eaters of Special K to search with Yahoo.com, especially for the term Special K. I was going to blog on it a while back, but my camera broke. But seriously, go to the store, buy some Special K cereal, look CLICK HERE TO READ MORE...
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