Video Marketing For Small Business:
Time To Show Your Stuff
This video represent a new wave in Internet marketing. It's a wave that's been predicted for some time and one that is just on the horizon. I think it's a beautiful example of the power of online video marketing. This video works because it is simple and straight to the point. Not too long. The setting is the natural work environment of the company. You can see the crates of supplies in the background. The speaker is casually dressed, no fancy get up. I can imagine that he dresses like this every day. He's a down to earth kind of guy with a message - his message. No spokes model, just him and his company. How much did it cost to produce this video? Probably CLICK HERE TO READ MORE...
Where Search And Viral Marketing Connect –
School Of Fiction Meets The Future
Postscript from Barry: A Google spokesperson contacted me saying, "Google is continually testing ways of providing users with opportunities to access Google products and the blue box around the Bourne Ultimatum is an example of that." I found this interesting. I think we'll see Google experimenting more and more with images in their ads and audio and video elements added to their advertising as well. Pay-per-click will become pay-per-action and every time a user watches the video, clicks on the image, or listens to the audio message in the ad there will be a fee paid by the advertiser. I see this happening more and more in the near future. Related: (Source) What action could you take today with the power of audio or video to CLICK HERE TO READ MORE...
Social Media Optimization: Beyond SEO,
From Links To The Mashup
If you notice, SEO for websites and SEO for blogs is not any different. SEO is SEO. It makes a big difference with blogs because every blog post is a separate web page. That makes your blog an ever-changing SEO tool, unlike your web pages, which are static content pages. For ongoing SEO, there is nothing better than a well-written and optimized blog. But social media optimization is slightly different. Sure, you can SEO your web pages and your blog posts the normal way, but even the most perfect SEO won't ensure that you get tagged and Digged. I mean, Dugg. Nevertheless, social media optimization is important if you want your message to have a viral sting. If you want it to travel very far outside of CLICK HERE TO READ MORE...
How To Ensure You Never Get Link Love
Wonderful! I was going to post on things to keep in mind while performing social media marketing. I was going to copy and paste a few comments from another blog that had addressed that very topic. Then I was going to link to it (you know, it's always nice to give attribution!). Well, something came up and instead and I'm going to tell you the one thing you should NEVER do. I went to copy and paste and I couldn't. The blog owner had inserted some security code that prevents people from copying his content. How stupid is that? Well, he won't get a link from me. The funny thing is he has the AddThis bar at the end of his post AND is giving great advice on CLICK HERE TO READ MORE...
The Anatomy Of A Viral Marketing Campaign
Viral marketing has been around for a long time. In essence, it can be defined as a form of marketing that relies primarily on word of mouth and is designed to create a buzz that gets people talking about your product or service so that your marketing is minimal while you can sell enough "widgets" to be successful in your efforts. The idea is that your message catches on "like a virus." Does it work? In a word, yes. If done correctly. Marketers online and offline have been using viral marketing techniques for ages. Online, early marketers like Marlon Sanders, Jim Edwards, Yanik Silver, and a slew of others, have proven it can be successfully managed. More recently, The Rich Jerk has moved up in respectability. CLICK HERE TO READ MORE...
Viral Marketing Through Microsites
WebProNews ran a great article a couple of days ago on microsites. One paragraph struck me particularly and points to the success of such sites: Viral marketers know that having a separate presence for campaigns can return good results. The most preferred tactic used by marketers is "Creating cool microsites" with 37 percent saying they produced excellent results. One-third said that online games brought good results. What Is A Microsite? A microsite is a one-page website used as a sales letter for a product or service. They're quite popular and always have been. As early as 1995 there were people online building these small websites offering some kind of product for sale. Some have done well, some have not. But the ones that have done well - CLICK HERE TO READ MORE...
Digg This Story Or Bury It, I Don’t Care
Two days ago, Search Engine Land blogged on the plight of SEO websites at Digg. The thesis was that Diggers don't like us and one of the dead give aways, it seems, is the website domain name. Another is the title and description of the post itself. Well, I guess I'm as good as dead. I don't know why, but I've got an eerie feeling on this one. New kid on the block, SEO written all over my face, and basically shooting the finger at Diggers like they are the problem and not the solution. Well, I hate to play hard ball, but call me Sandy Kofax. There's been a lot of talk lately about social marketing, bookmarking sites like Digg and the whole viral framework CLICK HERE TO READ MORE...
SEO Journal is Written by
Brick Marketing Founder,
Nick Stamoulis:
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