The Differences Between a 301 and 302 Redirect
One of my biggest pet peeves as an SEO provider is being kept in the dark by a client. I’m not sure if they think I’ll be mad at them because they are redesigning their site or what (for the record, I think most sites could stand a redesign every few years) but on more than one occasion in my 12+ year career in the world of SEO and online marketing, I’ve had a client launch a new site without telling me about it. Why does that bother me? Because more often than not they forget to redirect all their old inbound links to the new site! Years of link building and site trust go down the drain in an instant. There is no way CLICK HERE TO READ MORE...
Google Is Focused On Site Speed
Google freely admits they use site speed as a ranking factor. That right there should be enough of a reason to make you care about the speed of your site. While site speed doesn’t carry as much weight as some of the other 200 odd signals Google takes into account when ranking your site, the fact that the search giant has bothered to let us mortal site owners know tells me it’s worth focusing on. Check out this video from Google about making the web faster: Even though the video is a few years old (and some of their predictions have already come true!), it still has some valuable information to think about. One point in particular sticks out to me: like CLICK HERE TO READ MORE...
Decrease Your Website Bounce Rate
A high bounce rate on your website could be stemming from a variety of different reasons. It could be that your design needs tweaking, content needs rewriting or simply people just don’t like your product but whatever it is there are ways to decrease the bounce rate on your site. Here are a few suggestions that you can implement that can significantly decrease the overall bounce rate of your website: Redesign: When was the last time you had your website redesigned? If it has been more than 5 years chances are you need to re-approach the design of your website and make it a bit friendlier. User Experience: If you didn’t own your website and you came across it how would you feel once you got there? CLICK HERE TO READ MORE...
Look At Your Google Webmaster Tools Account!
With the speed of the internet and the rate of growth we have been seeing, it is very difficult to keep up with everything never mind taking the time to actually analyze your own website surroundings and linking structure to see what websites are linking to you from a structural stand point. It is important to take the time to really understand the linking structure of your website so you know where to make improvements and where to ratchet things down. Let’s take a look at some of the important areas the Google webmaster will show you for your website: Here is a basic video (a few years old but still good!) about how to use Google Webmaster Tools: Links to Your Site: This is a great CLICK HERE TO READ MORE...
Analytics Should Be Your Best Friend
For a newcomer, stepping into the area of search engine marketing can be quite overwhelming especially if they haven’t really ventured into the online marketing space before. It is bad enough for those individuals to try and learn how to do many of the items themselves but to analyze the raw data and dissect it in order to understand how it is working for them could be a lengthy learning curve. There are many good analytics software packages out there, but I highly recommend Google analytics for most websites. It is easy to use, free and reliable. Let’s take a look at some of the most important areas to view in your Google analytics account: 1. Visitors: In this section of your CLICK HERE TO READ MORE...
Is Page Load Time Going To Be More Important?
Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going to be a large factor for website rankings. Matt Cutts from Google has said that as it will be important it will not be a major factor yet. Matt describes it in a little more detail in the video below: Google’s ultimate continuous goal with or without any search engine updates is to increase the speed and efficiency of the search engines which is always a very important aspect of anything CLICK HERE TO READ MORE...
Matt Cutt’s View on Changing Your Hosting
For all of those businesses large and small who might be worried their rankings will simply tank just from changing their hosting company can now sleep at night. Coming from Matt Cutt’s mouth he claims that changing your hosting company will not affect your SEO in any sort of way. This is assuming that you are moving to a quality hosting company and not to a server that is jammed up with other spammy websites. Changing a hosting provider can be a very scary moment for many businesses especially when your entire livelihood depends on your website. Any problems could put your sales for that day or week in a very tricky and dangerous situation. Here is the video from Matt Cutts about Changing Your CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
