SEO Journal by Nick Stamoulis of Brick Marketing » Webmaster Tools

Keep Track of All Changes During a Website Redesign

Nick Stamoulis — Thu, 13 Sep 2012 12:00:34 +0000

In my opinion, most websites could stand a little redesign every two years or so. That is by no means a hard and fast rule, and if it isn’t broke don’t fix it, but usually some of the content needs to be updated, the layout can be tweaked and the site could use a fresh [...]

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How to Improve Your Web Site’s Visibility Using Structured Data Formats

Nick Stamoulis — Tue, 11 Sep 2012 10:30:41 +0000

This guest post is by Aleh Barysevich of Link-Assistant.Com Microformats, Microdata, RDFs and so-called Schemas are sets of standards used to mark up particular data in a body of HTML code. For example, one can highlight their company’s name, address, phone number, etc. on their web site using special tags. Such data is often referred [...]

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How to Prevent Your Website From Going Offline

Nick Stamoulis — Tue, 22 May 2012 11:00:51 +0000

There is nothing more heart stopping for a site owner than seeing that their website has been taken offline for some reason. Sometimes it’s not even your fault—your hosting company might be performing maintenance on their servers or is experiencing technical difficulties—but that doesn’t really make you feel any better about the situation. Every hour [...]

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FuseMail Email Hosting Has Major Service Issues

Nick Stamoulis — Tue, 03 Apr 2012 11:00:03 +0000

On Sunday (April 1) I noticed that my email (hosted by FuseMail) box was rather empty. Now, for some business owners Sunday might be the only day of their week their inbox isn’t flooded with emails, but I usually get a decent amount (mostly newsletter subscriber updates), so to see no new emails was actually [...]

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The Differences Between a 301 and 302 Redirect

Nick Stamoulis — Thu, 01 Dec 2011 06:00:50 +0000

One of my biggest pet peeves as an SEO provider is being kept in the dark by a client. I’m not sure if they think I’ll be mad at them because they are redesigning their site or what (for the record, I think most sites could stand a redesign every few years) but on more [...]

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Google Is Focused On Site Speed

Nick Stamoulis — Tue, 22 Nov 2011 06:00:32 +0000

Google freely admits they use site speed as a ranking factor. That right there should be enough of a reason to make you care about the speed of your site. While site speed doesn’t carry as much weight as some of the other 200 odd signals Google takes into account when ranking your site, the [...]

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Decrease Your Website Bounce Rate

Nick Stamoulis — Sat, 02 Oct 2010 05:00:29 +0000

A high bounce rate on your website could be stemming from a variety of different reasons. It could be that your design needs tweaking, content needs rewriting or simply people just don’t like your product but whatever it is there are ways to decrease the bounce rate on your site. Here are a few suggestions [...]

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Look At Your Google Webmaster Tools Account!

Nick Stamoulis — Tue, 11 May 2010 05:00:44 +0000

With the speed of the internet and the rate of growth we have been seeing, it is very difficult to keep up with everything never mind taking the time to actually analyze your own website surroundings and linking structure to see what websites are linking to you from a structural stand point. It is important [...]

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Analytics Should Be Your Best Friend

Nick Stamoulis — Fri, 02 Apr 2010 05:00:48 +0000

For a newcomer, stepping into the area of search engine marketing can be quite overwhelming especially if they haven’t really ventured into the online marketing space before. It is bad enough for those individuals to try and learn how to do many of the items themselves but to analyze the raw data and dissect it [...]

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Is Page Load Time Going To Be More Important?

Nick Stamoulis — Fri, 19 Feb 2010 05:00:54 +0000

Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going [...]

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Matt Cutt’s View on Changing Your Hosting

Nick Stamoulis — Wed, 17 Feb 2010 04:00:17 +0000

For all of those businesses large and small who might be worried their rankings will simply tank just from changing their hosting company can now sleep at night. Coming from Matt Cutt’s mouth he claims that changing your hosting company will not affect your SEO in any sort of way. This is assuming that you [...]

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Total Or Unique Visitors, What Is the Difference?

Nick Stamoulis — Mon, 23 Nov 2009 11:27:18 +0000

New webmasters might be confused about the difference between visitors and unique visitors in your analytics program. If you’re not sure which metric is the more important of the two then perhaps you need to spend a little more time analyzing your traffic. Your Visitor count is the total number of visitors in the reporting [...]

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The Ease Of Google Analytics

Nick Stamoulis — Sun, 25 Oct 2009 07:15:15 +0000

Some of the best things in life are free. Google Analytics is one of them…Google Analytics is one of the easiest tools to implement when it comes to ensuring that you are able to track your website statistics and have a working intelligence of your search engine optimization and search engine marketing efforts. You just [...]

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Google Analytics Adds New Features

Nick Stamoulis — Wed, 21 Oct 2009 12:37:58 +0000

If you use Google Analytics, which is perhaps the best free analytics tool online, then you should know that the Google team behind it has added new features. These features are designed to help power users make the most of the analytics tool and to make the tool more flexible. I think Google succeeds on [...]

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Are Hackers Friendly People?

Nick Stamoulis — Sun, 18 Oct 2009 05:46:27 +0000

When it comes to getting hacked, you might think that the guys who did that to you are real bad people. Not necessarily. It could be your pharmacist or the good looking guy next door. You know, the one who took you to dinner last weekend at the five star restaurant? You didn’t know he [...]

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