Drop In SERPs – What Should You Do?
If you've noticed a recent drop in your search engine rankings you may or may not have a cause for alarm. It's important to understand that frequent fluctuations in the search engine results occurs. You'll rise and fall like the tide. However, large drops that are sudden could be caused by a number of things - not all of them within your control. One reason you could have dropped in the search engine rankings is your site was hacked and you are beginning to see keywords that are not related to your niche appear in your site content. That's not good. You want to remove those as soon as possible. Many times, when this happens to a website the hacker is inserting links back to his or CLICK HERE TO READ MORE...
Are Scrapers A Big Problem?
Some people spend most of their time fretting over scrapers and scheming up new ways to make their world hurt. I've pretty much come to the conclusion that it's a waste of time to even worry about them. Matt Cutts agrees. But he also goes one step further and tells you how to benefit from scrapers. I'll save you the trouble of having to watch the video and just let the cat out of the bag. Put links in your content back to your site and if the scraper fails to deactivate them then you've got back links. They could boost your search engine optimization efforts. That's actually a pretty good idea. If you do article marketing then you're likely using a resource box. Why not add CLICK HERE TO READ MORE...
Event Tracking Through Google Analytics
According to the Google Analytics Blog, the most requested feature of Google Analytics is event tracking. If this is something that you've been looking forward to then throw a celebration party. It's here. Among the things you can track with event tracking are: How many times a white paper is downloaded How long it takes to load a video How many validation errors users get when filling out a form But this is just the tip of the iceberg. The Google Analytics API is the culprit, allowing third-party sources to use GA for tracking, which means that if you have an open source application that is tracking specific data on your website then you can plug in the Google Analytics API and expand your tracking for that application. CLICK HERE TO READ MORE...
A/B Testing Vs. Multivariate Testing
Testing your landing pages is one of the most important parts about being an effective online marketer. You should be testing constantly. But there are different types of tests. You can run A/B tests or multivariate tests and which one you use on your site depends on a number of factors. A/B testing is when you have two pages, or two elements on the same page, that you want to test side by side. For instance, let's say you have a landing page that currently converts at 5.5%, but you think you can increase that by changing your headline. So you rewrite the headline and test the new headline against the old headline. This is an A/B test. After a predefined number of page views for CLICK HERE TO READ MORE...
What’s A Good Conversion Rate?
Before you start to think about search engine optimziation, I always recommend that the content and structure of a website is built with conversion elements. When it comes to conversion rates, they're not all created equal. I have seen conversion rates for clients over the years as high as 15% and as low as 0%. It's one thing to say that 2% is good, but it's quite another to say that 2% is good for landing pages within such-and-such industry. In truth, 2% is not bad for conversion rates. If you can snag a 2% on any of your landing pages then you are doing pretty well. But what did you have to do to get to that? If 2% is your starting point CLICK HERE TO READ MORE...
Optimize Your Web Pages With Website Optimizer
Google is constantly adding new offerings to help webmasters better optimize their websites and increase their conversions. One tool I'd recommend for any website, beginner or advanced, is Website Optimizer. If you have a Google Webmaster Tools account then using Website Optimizer is a cinch. Even better if you use Google AdWords and/or Google Analytics. Website Optimizer is designed to allow you to test different versions of a landing page to see which one converts better. If you use it correctly then it will do that well. The first step, of course, is to choose the page you want to test. The next step is to create alternate versions of your web page. It's important to note that you can test more than one variable so if CLICK HERE TO READ MORE...
Have You Upgraded WordPress Today?
Website security is every bit as important as search engine optimization. After all, if your website is unsecure and gets hacked then you'll likely have much bigger problems on your hands than low rankings. If your site is built using a CMS, or WordPress blogging software, then upgrading is very important. You could very well find your website hacked and taken off line. Mashable sent out a stern warning before the weekend to everyone using WordPress to upgrade to 2.8.4 as soon as possible. That's actually a good warning. I know someone who was on WordPress 2.7.1, which isn't all that old of a version, and their site was hacked. Just as the blog post says, the hacker set up an invisible Admin account CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
