As I’ve mentioned before, I’m a big proponent of LinkedIn Groups as part of your content promotion strategy. But just because I see the value in submitting your content to LinkedIn Groups, that doesn’t mean I haven’t hit a few bumps in the road along the way. When working with social media you are going to have to deal with people (gasp!) and those people might have different opinions than yours (double gasp!). Some of them aren’t going to be afraid to express their opinion. But you shouldn’t let a negative comment send your entire social media marketing strategy into a tailspin!
I’m lucky that this blog can cover a wide range of topics and still be relevant to my target audience. I can blog about SEO, social media, content marketing, blogging, PPC, inbound marketing and so forth and I know that it all fits under the umbrella of Internet marketing. This means that I can submit those posts to a variety of LinkedIn Groups including (but not limited to) those that target Internet marketing professionals, B2B marketers, social media marketing professionals, SEO and SEM industry professionals, C-suite executives, business owners and so forth. Not every blog post I submit is going to be 100% perfect for 100% of the audience in that group every time, so I’m bound to get a few negative comments here and there.
I’ve had blog posts get deleted from various groups because it was too off-topic that day, but that doesn’t mean my social media marketing and content promotion campaign is a failure! LinkedIn Groups are managed by people, and those people have the final say in what content goes live on their Group. If they didn’t like my post for some reason or felt that it was appropriate for their audience they have the right to delete it. But I don’t take it personally and neither should you!
Keep in mind that one negative comment is not necessarily indicative of the overall opinion. A blog post might get read by 300 people and only 4 left comments. That’s barely .01%! Should I take one negative comment to mean that 25% of my readers feel that way? Not necessarily. A lot of people only bother to leave comments/reviews when they strongly disagree. Think about it, how often do you rave about the good customer service you get at the local coffee shop? Not very often. But how much more likely are you to talk about a terrible experience you had with your new mechanic?
Some people love to pick a fight simply because it’s entertaining. Others may try to put you or your company down because they are jealous of your online success or are friends with your competitors. Don’t let these online trolls affect the confidence you have with your social media marketing!