Content Components to Optimize for SEO – Video Lesson

Writing by Nick Stamoulis Tweet

Content needs to be optimized to help it rank well in the search engines. However, there is a very defined line between spamming and optimizing. While it is important to include appropriate keywords, stuffing those keywords not only detracts from the overall user-experience, it is also considered black hat and can result in a penalty. Components of your content to optimize include: titles, summaries, descriptions, linking and contact information.