Link building is a tough task yet every time you publish a new page on your blog or web site you increase the potential for inbound links. If you think about it, if there is no content then there is little to link to; the more content you have, the more links you can attract. That doesn’t mean you can publish just anything and expect others to link to it. You need to provide a reason for that link and it all comes back to that one word – content. There are many different types of content but three standout as ideal link building elements:
Humor – everyone loves a laugh and if you can provide the right humor at the right time then you can gain a lot of links, often quite quickly.
Controversy – if you have a controversial attitude to life then publishing your point of view could become popular – at least to those that think along your lines or who love an argument. You will also be surprised how quickly you can build inbound links once you become popular.
Of course, for many commercial or professional website, those two approaches may not be appropriate. There is always one type of content that will attract links:
Information – provide information that is timely and useful for your readers and you will build a following. Produce information that is definitive for your niche and you will develop a lot links quickly.
The bottom line is very simple – if you provide content that is worth linking to, others will provide quality links. If you provide content that is rubbish then the only links your likely to get will be the rubbish ones. Which content is best for link building as part of your off site, long term search engine optimization strategy – good content of course!