You’ve heard the entire search engine optimziation world repeatedly talk about how you need to create compelling or “great” visitor focused content. We all have heard many times that once you have great content then you will magically make you a lot of money or boost your search engine rankings like a magic carpet ride. Well, there may not be any magic involved, but you should always produce the best possible content for every page of your website. If you spend the time writing (or hiring a great content copywriter) content for every page of your website, generally speaking it can help your website achieve great results.
These results are not only from the search engines but having great content on your website helps in several key ways, including the following:
- Great content helps deliver your message to the audiences of your website.
- Great content (with excellent call to action) helps generate your conversion (leads, sales, etc).
- Great content keeps people on your website as long as possible.
- Great content keeps them coming back.
- Oh yeah, great content can be naturally optimized to generate the right type of targeted visitors from the search engines to your site.
Keeping clients coming back does not necessarily mean to your website, but it does mean to your business. Once you’ve sold them you’ve just got to keep them and that means good customer service (that’s a different blog post). Keeping people on your site means closing the sale. But you have to keep them long enough to make your case (or sales pitch) by having great call to actions on your website.
Another question that I always get asked is, how much content do I need on each page of my website? The answer to that question as far as I am concerned is quality over quantity is the best policy. If it takes 200 words to accomplish your goals and deliver the message on a particular page then so be it. If it takes 100 words of great content to describe a product, then that works too. Be in tune with your audience and understand what is too much or too little content.
Great content is no magic trick. It’s just good copywriting. If you can’t do it yourself, hire someone who can!