I see websites being built all the time that seem to head in the right direction but miss certain important elements of a website that could be easily incorporated into a website structure early in the process that could bring many great search engine optimization efforts into the picture down the road.
Here are several examples of content that you can create in additional to your normal website that can offer value and help your visitors and your SEO campaign as well:
FAQ – Frequently Asked Questions
Almost every industry or vertical has some sort of questions or unanswered elements surrounding their business practice that others most likely ask themselves or search for. Research the top ten or twenty questions that are asked in your industry and create an FAQ section answering some of those important questions. Make sure to have optimized meta info and good content answering those questions and over time you might see some of those pages really ranking well.
Glossary and Definitions
Is the industry you are in plagued with a variety of verbiage that others might not really understand? I think every industry has some sort of verbiage that is quite often used within the walls and phone conversations of a business but to the outside world it might as well be gibberish. Put together a glossary of definitions with highly optimized web pages for those definitions and over time you will see visitors coming in through those pages of your website.
Don’t wait to launch the blog but rather incorporate it into the early stages in the development of building your website. Most people who decide to wait until later to launch their blog almost always spend extra money and waste valuable time to trying to figure out how to then incorporate the blog into their business model. Save yourself the time and hassle and do it now rather than later.
During the early stages of development is the time to really take advantage of any development techniques that can really help you with your SEO efforts for the long haul. Remember that each time a URL is built out it requires time to build up some nice search power so try to execute all development early in the process.