Sometimes you need to be a little creative with your search engine optimization strategies to gain targeted inbound links. Generally speaking we have no control over how other sites links to our pages. Some these techniques may help.
If you are going to ask another webmaster for a link – particularly a reciprocal link – be sure to explain how a link is going to benefit his pages. While you’re at it, include a pre-made html code that they can simply copy and paste – it also means you have control over the anchor text and where the link is going – the ultimate in search engine optimization outcomes.
If distribute a newsletter, offer to advertise a website in your publication in exchange for links back to your pages. You can then filter the ads so that you only publish those that are relevant. It also means you can filter which sites are linking to yours.
Publish testimonials about other sites on some of your pages. When you’re finished, send a link to the testimonial to the webmaster. If it is well written they may not pass up the opportunity to brag about the great review. With some smart search engine optimization work you should be able to work the testimonial into your pages quite naturally.
Using these creative link building ideas as part of your search engine optimization strategies will not result in thousands of links. However, if you are careful and give a little to thought to them you can target web sites with pages that could be of real benefit to your pages. One link that targets the right page and uses the right anchor text could be worth three or four vague links to your home page.