The Fastest Growing Demographic On Facebook

Writing by Nick Stamoulis Tweet

So what’s the fastest growing demographic on Facebook? It’s not the college crowd. And it’s not high schoolers or teenie boppers. Thirtysomething? Nope. Not them either.

The fastest growing segment on Facebook is actually 55 years and older. Them’s the old guys! (sorry I had to say it

Well, they’re baby boomers. Aren’t they supposed to be technology challenged? If they are, it’s not evident because they’re flocking to Facebook and hanging out there, either to look cool in front of their children or because they have a genuine interest in social media. I’m guessing it’s the latter because we all know their children don’t think they’re cool.

Here is some great Facebook demographic information from Mashable from this past July:

But here’s the deal. They’re going there and so should you. Especially if your target market is 45 plus. Or if your target market is the 20-30 year old group. Why 20-30? Because that group consists of the children of the 45 plus group and if you get the parents you’ll get the children. It is social media, after all.

Social media, and that includes Facebook, is more than just a big social networking party with old friends and colleagues. There are also search engine optimization benefits to do business through Facebook and other social media sites such as building search engine and visitor trust over time. But the real benefit is branding and strategic marketing. Savvy marketers are learning how to use all online media to their advantage. Start now and when the next generation becomes consumers, it will be commonplace. You’ll already know how to play the game.