I don’t want to knock developers because we need them. There are some things that search engine optimization experts just aren’t qualified to handle. A good developer is a huge asset to any company, large or small. But I have noticed that many developers do not give a moment’s thought to SEO. And for the most part it is due to the way they are trained.
That’s why I was intrigued by reading about a web developer who discovered the world of SEO.
I found the story to be quite riveting, actually. And it’s the perfect testimony for the importance of optimization in your website development. If you have a developer who doesn’t understand SEO or care to understand SEO then you might want to provide that developer with some training in the topic or introduce him or her to a search engine professional who can work with him. It’s important to include a well-trained SEO on your website development team. That person can be a developer with knowledge of SEO or it can be an SEO without a development background. In either case, your development team needs to have a web developer and an SEO on it. It’s essential.