We are all sort of accustomed to seek out rankings for organic search only but there are actually many different areas of search other than just organic that is equally important for online business to be visible in.
Below are a few of the more important ones all websites should keep an eye on:
• Image Search – Many search online everyday through image searches to find what they need. If you have a website or blog that uses a great deal of images it is important to optimize those images so that can rank in image search as well. Make the URL of the image friendly along with your image alt tag. Over time you will notice in your analytics information how many people will make it to your website just from using the image search feature.
• Video Search – This is an area that has seen explosive growth over the last few years and will most likely continue to see even more as time goes on. Take the time and make an effort to put out some sort of company video for your business. Prospects will enjoy seeing the video appear in search results. There are ways to get this done on a budget.
• Social Search – You know social search? The thing that everyone is buzzing about now? Well search engines are starting to really index online conversations so it is time to take your online conversation to the next step. Get your audience bumping into your conversations online.
• Real Time Search – Real time search is happening right now! The search engines are getting super fast so they index material very quickly. Are you adding useful material everyday for the search engines to gobble up?
These are just some of the more important areas of search to be visible in. The search engines are starting to evolve and offer much more to the end user so it is important for your brand and your business to be visible in all the different areas of search not just the organic. A few years from now we will most likely see this list grow even more so take advantage of it while it is just beginning otherwise you could find yourself spending a great deal of time and resource to make up for lost time down the road.