Two days ago, Search Engine Land blogged on the plight of SEO websites at Digg. The thesis was that Diggers don’t like us and one of the dead give aways, it seems, is the website domain name. Another is the title and description of the post itself. Well, I guess I’m as good as dead.
I don’t know why, but I’ve got an eerie feeling on this one. New kid on the block, SEO written all over my face, and basically shooting the finger at Diggers like they are the problem and not the solution. Well, I hate to play hard ball, but call me Sandy Kofax.
There’s been a lot of talk lately about social marketing, bookmarking sites like Digg and the whole viral framework of blog and let blog. Personally, I think most of it is just plain hogwash.
Don’t get me wrong. I like Digg. Blogging is here to stay. And viral marketing? Well, you can’t argue with penicillin. The part that I’m having issues with is the fact that Diggers discriminate on the basis of a prejudice, but I do understand it.
There has been a lot of fluff associated with SEO lately. Everyone think he knows what it is and everyone fancies himself an expert. The truth is, there are no experts. The changing landscape on a periodic basis prevents anyone from having a monopoly on the best SEO techniques all the time. Nevertheless, there are principles that, if adhered to, can get you noticed at the search engines and, well, yes, even at Digg – no matter what your profession.
First, you must understand that SEO is more than just a few meta tags tucked into your HTML code. The real SEO is content. Whether you’re writing an article, a web page or a blog entry, what will get you noticed all over the Web is the sweat you put into your work. It isn’t easy. But it’s not rocket science either. And I won’t insult your intelligence by saying, “Anyone can do it.” Not just anyone can.
Those who are successful at getting their blog posts Dugg, their websites ranked well at the search engines and their articles picked up by all the important ezines within their industry are people who provide original and valuable content in whatever medium they use. When you give people a little bit of yourself, they endeavor to give a little bit back. It’s called the law of reciprocity and it’s been around a long time. Long before Google or Digg, long before SEO and, yes, long before Al Gore invented the Internet.
Viral marketing is all about getting noticed and sometimes you’ve got to do whatever it takes, SEO and all. Bottom line: If you want to get noticed by all the boys (and some of the girls), you’ve got to wear a short skirt and let your hair down. And don’t forget the red lipstick. You Digg?