Great link building really requires utilizing all corners of the search engines and really strapping down your marketing hat to get things done. Document sharing websites are clearly a great way not only acquire nice links but also create a pathway for a steady stream of website traffic coming in your direction.
Here are some items you can place in the document sharing sites to generate new visitors:
Popular Blog Posts: Do you have a blog post or a series of blog posts that have responded very well in the social space and the search engines? Put that blog post in a Word document or a PDF and submit it to the document sharing websites. Hyperlink a few keywords in the document to generate traffic to which ever pages you would like to send them to and build up some nice links. If someone embeds the post into their website you will generate some nice links that way.
Old Presentations: Do you have some old PowerPoint’s sitting around that are being unused? Are they presentations that could be timeless pieces of information with only a few minor tweaks? Edit them and submit them into your document sharing accounts to help generate some nice targeted traffic.
Recycled Articles: Do you have an old article or articles that are not time sensitive information that you can re-write and upload into the document sharing sites? Try restructuring some old content and insert it into your document sharing accounts.
How To Guides: People like to download information they can re-use later on down the road and how to guides are perfect for that. If your how to guide is written so that it can really help your audience they will download it and use which could lead to some new business heading your way.
Top Document Sharing Sites: New document sharing websites are popping up all of the time, but these are the ones that I use and recommend: Scribd, DocShare, Docstoc and Slideshare. Please feel free to share any other niche or broader useful document sharing sites that you use below.
Document sharing websites are a great way to build your brand and also pull in some really targeted traffic. Always remember to include a few links pointing to your website from your uploaded document and never spam the document sharing sites. Remember to give your document your personal stamp of approval when uploading your document because the last thing you want is your audience to frown upon your approach.