Some of the best things in life are free. Google Analytics is one of them…Google Analytics is one of the easiest tools to implement when it comes to ensuring that you are able to track your website statistics and have a working intelligence of your search engine optimization and search engine marketing efforts. You just set up an account and add the code provided to you to the footer of your website pages. Then you are able to view your statistics at a glance. There are elements that are perfect for the novice and expert users alike.
Here is a very helpful video about how to use Google Analytics:
To sign up for a Google Analytics account, migrate over to http://www.google.com/analytics/ and click the link on the right of the screen that reads “Sign Up Now”. You’ll see it just under the blue button labeled Access Analytics. You’ll receive an e-mail with a confirmation link. Click that link and sign into your Google Analytics account.
You should see a button that says “Get Started”. Click it and Google Analytics will walk you through the steps to set up your website for tracking. When you get the tracking code, simply insert it onto your web pages in the footer, before the closing body tag. You’ll have to do this for every page of your website. Google Analytics will not track the stats for any page that does not have this code.
It will take about 24 hours before you can view your statistics after including the code on your website. Once you do, you can use that information to better market yourself and make intelligent decisions about how you run your business and your website.