Some companies don’t realize that they could be sitting on an SEO golden egg if they have employees. It doesn’t matter if there are two or twenty employees there are ways you could leverage those people and their personal names on any company website. Assuming you get permission to be able to use their name on the website an employee directory is a great way to infiltrate search results and actually offer a significant benefit from a user stand point. Even if you only have a few employees there are still ways to really leverage the SEO power that could be hiding.
Creating a profile type of page for each person at the company highly detailing what his or hers responsibilities are in the company can allow for potential customers or clients to bump into to these employees online profiles and encourage them to reach out to your business. Highly robust company descriptions, search engine friendly URL structures and content rich job description could funnel in some much targeted website traffic. A company video of the person speaking about what it is that they do at the company can also be used in a company video account and even on the profile. The profiles could also be connected to social networking profiles if the employee chooses to allow it. You could also create entirely separate social networking profiles specifically catered towards that work place for potential clients or customers to reach out on. It doesn’t matter how big your organization is. Even if you have just a few employees this could greatly benefit your organization by allowing very useful and beneficial information making its way into the search results.
Many times the job titles of some of your employees might be keywords used in search traffic, so you just never know who might bump into your employees listing. If you have employees that are all for connecting either existing or new social media profiles and keeping them updated it works even better in the long run. If you have a blog and your employees write in your blog you should be creating author profile pages for each of them. These profiles will increase your ability to stand out in search results anywhere possible. If you have an employee that is a road warrior or a superstar and frequently visits many different trade shows and is highly active in your industry’s community events you should without a doubt have some space for that person on your website. There is a good probability that person’s name is being searched very frequently and a profile on the company website could greatly help your websites rankings. As a business you have to look for the right opportunities where you can entrench your stance even deeper into the search results. This could very well be one of them.