Search engine optimization is not intuitive. It’s a learned skill. But it can be confusing for someone who has never encountered it from the backside of a website. The language alone can scare some people: Keywords, link relevance, anchor text, meta tags, CSS, dynamic HTML, site architecture, and all the rest.
While there are a great many things to learn about SEO from a technical point of view, there are some bare essentials that everyone should know. If you own a website of any kind or do any kind of business online – whether you build your own websites or have someone else develop them – then you should be aware of the basic elements of SEO. But what are those?
There are four key areas of search engine optimization where website development is concerned and you should have a basic understanding of at least three of these four:
- Keyword-focused content – Keyword-rich content is still the meat of most websites today. You should understand how keywords fit into the overall design and development of a website, what they can and should be used for, and the dangers of going too far.
- Link building – Links are important on the web. Outbound links, inbound links, and internal site links are very important. You should have a basic familiarity with the types of links and how to employ them for maximum benefit.
- Website design – Not all website designs are equal. There are some elements that are better for optimization of your website than others. You don’t have to know it all, but you should be familiar with design elements that don’t provide the best benefits, and avoid them.
- Code – You can’t build a website without code. You don’t have to be a coder to understand that every kind of code has its purpose and to go beyond the means of that purpose could hurt you.
Every website owner, even if you don’t do your own coding or website design, should be familiar with the basic elements of SEO.