There are times when you do a search and find the results less than stimulating. In fact, you have to wonder how these pages made it to the top of the SERP’s. Links are one of the major factors in determining a pages rank. When scraped content is making the first or second page of the search results, you know something strange is afoot. A link check will often find several thousand links coming in to these sites, links that often appear to be from link farms.
As an search engine optimization professional we never use or suggest unethical link building. This however, appears to put many sites at a disadvantage – at least in the short term. We know that over time the search engines weed out these sites. In the short term, they are able to capitalize on an apparent weakness in the search algorithms.
Search engines, particularly Google, place a high emphasis on penalizing sites that sell links, or sell Google PageRank as they phrase it. I am somewhat cynical at times when I see the same search engines profiting from the advertising of link selling and link farming sites. Google in particular talks a lot about ethical SEO and ethical relevant one way link building – where are their ethics when it comes to profiting from sites that promote unethical practices.
The one thing you can be assured off, with ethical search engine optimization strategies and link building tactics you will eventually gain your rightful place in the SERP’s. You may have to wait until the search engines remove those sites that have used unethical means. Is it fair, no. But ethical is at least safe – in the long term!