If you haven’t guessed it already, Facebook pages are great opportunities to increase your Internet presence mainly because you can optimize the pages just like any other web page – and they show up in the SERPs.
Facebook pages have advantages over the traditional Facebook profile. No. 1, there is no limit to the number of fans a page can have. Your Facebook profile, on the other hand, is limited to 5,000 fans. While Facebook profiles often show up in SERPs, the do so mainly for the names of account holders so they make great reputation management tools, but you can optimize your Facebook pages around specific keywords. That means you can make a list of your important keywords and optimize Facebook pages around those keywords just as if you were building a web page.
Why would you to do that? Why not just build a page on your website? The primary reason is access. With a Facebook page you have access to millions of Facebook users who might not find your website any other way. Another thing, Facebook itself has millions of web pages and has been around long enough that its authority rating by the search engines is very high. If you have a newer site then you might actually get better search engine traction from a well optimized Facebook page. Then you can send visitors of your page to your website with a link for more information.
Facebook pages present an opportunity for webmasters to gain access to new site visitors and customers through a social media and search engine optimization campaign designed to interact in unique ways.