http://www.searchengineoptimizationjournal.com Search Engine Optimization Blog. Sat, 17 May 2008 00:24:09 +0000 http://backend.userland.com/rss092 en Link building is a tough business and many webmaster use a technique known as link baiting as part of their search engine optimization strategies. Many webmasters who are new to search engine optimization may wonder if link baiting is white-hat or black-hat in the eyes of Google. Google's approach to links, ... http://www.searchengineoptimizationjournal.com/2008/05/16/is-link-baiting-a-legitimate-search-engine-optimization-strategy/ I actually planned on discussing some things you should do to make your page rank well when I started this post. But between the time I opened it and the time I started typing I got another one of those emails just guaranteed to make my blood pressure explode! The email ... http://www.searchengineoptimizationjournal.com/2008/05/16/seo-and-guarantees/ You would not think that SEO and public relations could go together. Search engine optimization looks at keywords and phrases that searches may use while public relations often tries to use catchy and 'look at me' type phrases. There are however times when the two can sit happily together. Press releases ... http://www.searchengineoptimizationjournal.com/2008/05/16/search-engine-optimization-and-public-relations/ Part of your search engine optimization strategy is the study of analytics particularly when it comes to where your visitors are coming from and what search terms they are using to find you. I know some search engine optimization consultants keep a daily watch on sites to track exactly what ... http://www.searchengineoptimizationjournal.com/2008/05/15/your-search-engine-optimization-analytics-are-not-always-accurate/ You can find search engine optimization information in a lot of places and one of those is the log file that your server keeps for your web site. The log file is a basic analytics file that holds information about the traffic your site is receiving. We have often been told ... http://www.searchengineoptimizationjournal.com/2008/05/15/find-search-engine-optimization-clues-in-your-log-files/ Search Engine Optimization does not mean working on one page. Today's web sites, if they have been thoughtfully designed, will have a home or landing page and many different pages that naturally branch off that home page. One quote I read recently summed it up nicely: [source]....Suppose you have ten different products. ... http://www.searchengineoptimizationjournal.com/2008/05/14/search-engine-optimization-for-your-whole-site/ Search engine optimization is all about getting yourself as high as possible in the SERP's. Most people agree on that philosophy. What happens when you get to the top but the next 10 listings are for pages that heavily criticize your business? A post by Jordan McCollum on Small Business ... http://www.searchengineoptimizationjournal.com/2008/05/14/can-solid-search-engine-optimization-save-your-reputation/ Search engine optimization is designed to get your website ranked on the first page of a search engines results page. This ranking is based on the search term entered by the user. The key to getting on the front page is to determine what search terms will be used. Organic traffic, ... http://www.searchengineoptimizationjournal.com/2008/05/13/what-is-search-engine-optimization-for-organic-traffic/ Reciprocal links are, for some search engine optimization experts, still in the too hard basket when it comes to their effect on your rankings. Some believe it helps, if only a little while others believe they hurt and are at best, ignored and at worst, penalized by search engines. So ... http://www.searchengineoptimizationjournal.com/2008/05/13/search-engine-optimization-using-three-way-links/ Search engine optimization hints and tips are everywhere on the net these days, perform a simple search on the topic and you will get millions of results. Every now and then you come across something that is either worth repeating, or worth commenting on. This article from Lorna Li, whilst ... http://www.searchengineoptimizationjournal.com/2008/05/12/googles-top-10-search-engine-optimization-factors/ If you have a management or marketing background then you will undoubtedly know the 80/20 theory - 80% of your profits come from 20% of your customers. It seems there is an 80/20 rule for SEO as well - or rather, after a little research, a many sets of rules. Don't ... http://www.searchengineoptimizationjournal.com/2008/05/12/seo-and-the-8020-rule-um-rules/ Is Search Engine Optimization about to become a little more confusing? Have you ever performed a search using lower case and then tried again using a capital as the first letter? I was prompted to today after reading an article by David Utter on Web Pro News. The results were ... http://www.searchengineoptimizationjournal.com/2008/05/11/will-capitals-affect-your-seo/ When it comes to search engine optimization, many website owners concentrate on Google and optimizing to get to the top of their search pages. It should be remembered that they are not the only player in town and only account for around 60-65% of all searches. Search engines like Yahoo! ... http://www.searchengineoptimizationjournal.com/2008/05/11/search-engine-optimization-tips-for-yahoo/ I guess if you are an SEO consultant there is such a thing as Search Engine Optimization overload. What about your website, can that have Search Engine Optimization overload? It is a little like asking, "can you over optimize your website?", and the reality is - no - you cannot. In ... http://www.searchengineoptimizationjournal.com/2008/05/10/is-there-any-such-thing-as-seo-overload/ Most websites take on a hub like appearance over time with the main site - the dot com - being at the center. Because of the ad-hoc growth the Search Engine Optimization performance of many hubs can often be far less than desirable - in fact you may have created ... http://www.searchengineoptimizationjournal.com/2008/05/10/have-you-created-an-seo-hub-monster/ Small business owners are often hampered when it comes to building an online presence as they don't have the time to devote to maintaining a web site nor the funds to undertake serious Search Engine Optimization programs. There are a number of things that a small business owner can do ... http://www.searchengineoptimizationjournal.com/2008/05/09/seo-for-small-business/ Search Engine Optimization is dying, at least according to Greg Howlett, writing on Andy Beal's Marketing Pilgrim site. I can agree with much of what he has written and some of his points are quite valid. Take the following: Search engines are too smart and they have a different agenda. They ... http://www.searchengineoptimizationjournal.com/2008/05/09/if-seo-dies-will-search-engines-be-mortally-wounded/ A little like the chicken and the egg, what should be your first priority, search engine optimization or web design? Most website owners grab a domain name, have their site built, load it with content, and then decide whether or not to use some search engine optimization strategies, or perhaps ... http://www.searchengineoptimizationjournal.com/2008/05/08/seo-or-site-what-comes-first/ Having set up a web site you may now be wondering what is best: buying search engine optimization help or starting a pay-per-click campaign? When you consider the pro's and con's of each you will find the answer comes easily. Search Engine Optimization For a new web site, even with a professional ... http://www.searchengineoptimizationjournal.com/2008/05/08/search-engine-optimization-or-pay-per-click-ppc/ Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin is a detailed and practical book that teaches you the simple SEO techniques to improve your results and overall rankings. The book includes information about site optimization, strategy development and implementation, creating SEO goals, monitoring tools, ... http://www.searchengineoptimizationjournal.com/2008/05/07/search-engine-optimization-an-hour-a-day-by-jennifer-grappone-and-gradiva-couzin/