Web directories are a great source of link building as part of your long term blended approach to search engine optimization. They always have been and always will be. And there are always new directories popping up to take place of the old ones that are dying. Most directories just don’t stick around for long. So you can build 100 back links from online directories and within two years half of those are no longer in existence. They’ve died because the directory owner has decided to maintaining a directory is too hard and time consuming. Many directory owners go in it for the money and when they find out that you can’t make a lot of money from a directory without putting in some really hard work and long hours they end up quitting. Your links die and dead links don’t do any good.
That’s why it’s important to keep building links by submitting your site to new directories as they pop up if they are relevant in nature and are white hat. It is time consuming, but necessary. So many webmasters abandon the directory submission process and by doing so kill their link building campaigns. That’s why they never rise above a PR 3.
But you don’t have to do that. You should always be looking for new directories to submit your websites to. If you submit to enough directories you can beat the link attrition rate for your site. Remember, you will lose so many links each year to old sites dying. You have to replace those with new links. You do that by staying ahead of the attrition rate.
The best way to stay on top of new directories as they come out is to subscribe to Google Alerts. You’ll get an e-mail every time your keyword is triggered by a new site. Subscribe to alerts for “directory”, “web directory, and “website directory” and every time a new directory goes online you can go up and submit your website. Do this enough times and you’ll always grow your links faster than you lose them.