Comments on: 30,000 Followers Won’t Pay the Bills

By: Roger Perrett

Roger Perrett — Sun, 14 Aug 2011 06:04:01 +0000

Thanks Nick. I receive a large number of marketing emails a day and I always read yours because I find them interesting and valuable. Thank you again for a great post, Roger

By: Jack Rady

Jack Rady — Sat, 13 Aug 2011 03:06:03 +0000

Hi Nick, I love the articles Brick Marketing sends out and read them all. Social Media is all the rage but your article hits square in the head that the “objective” is harnessing the power of social media to drive traffic to the money site. Well said!!!

By: Nick Stamoulis

Nick Stamoulis — Fri, 12 Aug 2011 11:34:24 +0000

Thanks Anna for being a loyal reader!

Take Care
Nick

By: Anna Maslova

Anna Maslova — Fri, 12 Aug 2011 00:12:59 +0000

What a helpful reminder, Nick! I have really enjoyed this article and forwarded it to my friends. I’ve been working as a social media manager for a number of local businesses and see how easy it is to get caught up in the numbers game. Quality over quantity! And most importantly sales. Sometimes I wish there’d be a more direct link/statistic I could show between social media success and sales, but it’s not that obvious…right away.

Keep up the great work, I love reading your blog every day!

By: Jerry

Jerry — Thu, 11 Aug 2011 23:15:55 +0000

I agree, you can have all the followers in the world, but if there not buying what your trying to sell then it doesn’t really matter. I’ve found for myself that a lot of the traffic I do get from social media sites isn’t very good traffic. Most of the time they visit just to browse for a few seconds then disappear.

By: Ajay

Ajay — Thu, 11 Aug 2011 12:06:36 +0000

You are absolutely right.. if you don’t have targeted followers or fans then the count doesn’t make any sense.. Even if you build good relationship with your fans it can generate some sales but can’t help you more.. But atleast it can give visits to your website which could help you other way..

By: Dexter | Techathand

Dexter | Techathand — Thu, 11 Aug 2011 12:00:04 +0000

Well said, A thousand of followers who are not active will not do any good to your site. It is better to have 100 active readers than to have this thousand of inactive users..

By: Mark Wheatley

Mark Wheatley — Sat, 11 Jun 2011 11:24:45 +0000

This post is on the money, there’s no point at all having lots of followers than will never have any interest in what you are selling. Marketing basics apply firstly determine your market, where are they to be found what are their interests, concerns needs wants etc.

Then you can determine what social media channels you are going to use and what your message is your offers etc.

I have put a post on my own blog that deals with some of the tools that can be used to identify your targets using twitter.

Regards

Mark Wheatley

By: The Business Outsource Guy

The Business Outsource Guy — Fri, 10 Jun 2011 18:30:03 +0000

Niick,
good post. I totally agree that many self proclaimed social media “experts” believe it is the golden goose of selling.
I think Facebook and Twitter certainly have their place in today’s marketing. I’m like Marnie, I set aside a certain amount of time in my daily schedule to work my social media marketing and networking. I have found it a more valuable tool in expanding future business relationships than spending an equal amount of time doing the old fashioned cold calling via telephone. I work towards establishing more Linkedin connections through social media than Twitter followers.

By: Nick Stamoulis

Nick Stamoulis — Fri, 10 Jun 2011 12:37:10 +0000

Hi Marnie,
Thanks for reading and your comment!

Agreed, I also spend a certain amount of my time on social media related tasks each day…its like brushing my teeth for me

Take Care,
Nick

By: Marnie Hughes

Marnie Hughes — Fri, 10 Jun 2011 12:26:53 +0000

I think you nailed it in the last line, Nick. ‘Achieve those goals’. The key to using social media as one of your marketing tools is to set specific goals (that doesn’t mean # of followers or likes) so that you can measure whether or not your efforts net results.
I set aside a very specific amount of time to work on social media. But it is just ONE component of the overall marketing efforts such as blogging, networking, presentations and marketing collateral.

By: Donovan Green

Donovan Green — Fri, 10 Jun 2011 12:08:38 +0000

Great posting nick, well said …its amazing how many people believe its the be all and end all to mass followers with little or no plan.

Business first order of business is to make money.

By: Veronica

Veronica — Fri, 10 Jun 2011 08:27:35 +0000

Indeed, the social media campaigns have to be integrated with the internet marketing plan.
However, this integration doesn’t mean that FB posts or tweets have to be too pushy & commercial, they should rather help building trust, interacting with the audience, raise interest in the brand and the activities developed by the company…