Comments on: Often Forgotten On Site SEO Must Haves

By: Deb Ward

Deb Ward — Tue, 11 Oct 2011 16:00:22 +0000

I love to use footers to list all the locations or geographic areas the company serves. It’s another way to add “local” to the mix without stuffing the content and it’s on every page of the site!

By: Bobby Fischer

Bobby Fischer — Wed, 17 Aug 2011 16:12:53 +0000

I always push to optimize the images on a site but to what end? Alt tags are the first step but to really boost an image’s worth, don’t you have to actually rename the file something relevant too?

The content is king motto is still valid. I don’t know how many times I ask a client, “On your services page, can we change “our services” to your actual services?” Use your nouns people, what is it. A search engine is not a person, it wont recognize that you were inferring.

Good post Nick.

By: Sean Hecking

Sean Hecking — Wed, 17 Aug 2011 14:56:33 +0000

Nick,

Good post!

RE: Repeating calls-to-action

I have had a client ask to remove extra calls-to-action, then explained that it’s OK to repeat the call-to-action. Many times sites are optimized for search engines and leave out/remove buttons, images and other elements that help drive conversion.

It’s all about finding a balance between SEO copy and design. People enter websites through all different paths. Some come through the home page, but if your site has good SEO they will come from many different sections of the site.

-Sean

By: Rachel Rodenborg

Rachel Rodenborg — Wed, 17 Aug 2011 14:45:32 +0000

About calls to action: Remember, this is how you ask your customer to take the next step. If the CTA isn’t readily visible and easy to understand, you risk your customer not knowing what to do and leaving without further engagement. Make your CTA clear and obvious so that the customer knows what to do next. Just be sure that you know what the ultimate CTA is for each page and focus on that one thing. Too many calls to action can have a similar affect and leave the customer frustrated.

By: Kevin Campbell

Kevin Campbell — Wed, 17 Aug 2011 12:41:54 +0000

I think you’ve undersold the importance of repeating your call to action. We’re a society of multitaskers that are searching for the next shiny object. Even while writing this I’ve stopped to do 2 different things. Much like traditional advertising, it takes repetition to gain recognition. I wouldn’t call it pushy or aggressive to restate that you have a great offer or a way to get more information. I’d call it proactive and good business sense. Now if you pop up a new window to tell me this every 30 seconds, then you’ve crossed the line.

By: R Peter

R Peter — Wed, 17 Aug 2011 08:39:48 +0000

Hello Nick,

I agree with you that website content is most important part. I am doing some website SEO but the client forget about the other website pages. If our website is more than 100 pages than we need to go through the content and verify all with the respect of Google Panda.

Regards,
R Peter