If you are a local business then you will need to geo-target your search engine optimization efforts. Do you know how to do that?
It’s not hard to build a geo-targeted website. All you really need to do is make sure that your search engine listing ranks highly for your important keywords plus your local area. It may be easier for you to do that if you live in a large metropolitan area, but it isn’t impossible if your business is in a rural area either.
Here are a few tips to help you geo-target your website:
- Make sure your physical address is on every page of your website – the footer is a good place, but you can also put it near the top of your page; that way, you have it on each page twice
- If your mailing address is different than your physical address, include your mailing address on every page of your website
- Somewhere on your website, have a page that talks about the different areas you serve; if you are in a metro area then that might be individual neighborhoods, or it could be small towns, counties, and townships if you live in a rural area
- Write your website copy to target specific niches within your geo-targeted area; for instance, if there is a unique need for people living in one neighborhood versus another then write a separate web page that addresses each neighborhood and its need
- Include some history, interesting news, and features of local people and businesses in your local area – that will get you geo-targeted content on your website
- Subscribe to RSS feeds of other geo-targeted websites in your area
- Join the local chamber and other local organizations then place a membership notice on your website to notify your site visitors that you are a member of those organizations
There are more ways to geo-target a website. You’ll have to get creative. Your type of business might have some unique ways of presenting content that is specific to your industry. If so, try to think of ways that you can present that content in a geo-targeted way. Finally, when you start your link building campaign, be sure to list your local business in directories that allow you to geo-target your links. For instance, if you can include your URL and an anchor text phrase in your directory listing then make your anchor text say something like, “The Only Miami Beach Swordfishing Association On The Planet.” Work in your keyword and your geo-targeted phrase to get the benefit of relevance with each phrase for every link you can.