I have seen a few blog posts lately on other blogs of people saying that good content doesn’t really matter. The argument they share is how can a search engine determine what good quality content is or isn’t? It’s not like the search engine has a personality and reads the content and laughs or finds it interesting does it?
I think what it comes down to is how others interact with that specific content. If the search engines see links pointing to a certain article, press release or blog post then they consider that good quality content.
Here are some ways you can achieve good quality content:
1. Unique Spin: If you are writing an article about something that has been written about many times over try taking a different spin on it. If you agree or disagree with the topic apply a new unique spin that hasn’t been approached much in your industry. Re-writing the same old stuff will only have so much of an effect on increasing awareness about your business or your brand.
2. Personality: Don’t forget to try and make your audience smile a bit. Nobody wants to read something that reminds them of paint drying on a wall. They want to have a smile on their face at some point of reading something. Even it is a serious topic there are very tasteful ways to get someone to smile at you. Make your writing piece feel like it is speaking just to the person reading it and you will have more bloggers and other industry professionals linking to your work. These new links will eventually give your writing trust power and be considered “quality content” in the eyes of the search engine.
These are just some of the ways you can increase the power of your writing. You just have to think outside the box and bring something new to the table with your writing. Recreating the wheel is not going to be considered good quality content unless you add something to the belief. Even disagreeing with it and putting up a fight about your new argument will get others connecting and linking to your argument.