At some point during your goal of marketing your website you are going to want to build up some links pointing to your website. Some can be forced like press releases and article writing and others have to happen naturally. The ones that happen naturally are usually very powerful but they do require your website to be at a certain standard.
If you are wondering why your website has no natural one way links pointing to it lets go over some reasons on why Jennifer Iderstyne, a writer for Search Engine Watch thinks why other websites are not linking to your website:
“No Great Content”
This is both the most obvious and the most likely reason a site is finding links hard to come by. It’s great to have the classics; a company history, product pages, and promotional copy. But that’s not really content, at least not content as it relates to link building.”
Often times if your content is only mediocre than nobody is going to want to link to it. Other websites and blogs usually link to other websites when the content is compelling and worth linking to. Is your content worth linking to?
“No One Knows You Exist”
If you got through “No Great Content” thinking “That doesn’t apply to me, I love what I do and I’ve created some great stuff,” then consider this: does anyone know who you are? That’s the biggest problem sites that have great content run into.
Sure, it is a vicious cycle to have to create links in order to rank and in turn having others find you and possibly link back to you but there are ways to get in front of your audience without achieving great rankings first. Try using social media to at least have your audience find you first. If you are in a competitive space and you are waiting for your organic search rankings to have others find your website you might be waiting for a while. Create some new pathways now to get visible. Don’t put all your eggs in one basket when marketing your website because you could find yourself waiting for some time.