Google Caffeine is Alive, Now What?
For the last 8 months (since November of 2009), Google has been spoke about the new search engine algorithm known as “Google Caffeine”. For months everyone in the search engine optimization industry and world has had theories of what will change (although Google has given hints in the past) but we all still were holding our breaths to an extent. Well, on June 8, 2010 Google finally announced that the Google Caffeine update is 100% active!
After reading the vague post on the official Google blog with this announcement, it seems that none of us will really know the long term impact of the new Google update and what exactly has changed. I suspect, that really it will take many months, case studies and documentation from many SEO people that can try to interpret and analyze what the specific changes are and what is less/more important from and SEO perspective.
Personally, I think it will be important to keep me eye on the pulse of what might have changed, but at the same time, I don’t think that it is anything major (or at least we can see from a visitor perspective), but it is truly more back end and how Google now processes all of the billions of web pages, videos, blog posts, images, live social aspects, etc. I am not planning to worry, but will continue (and for all of my clients) stay on course with good clean on site optimization and helping client building relevant links, brands and visitors. As long as Google’s webmaster guidelines don’t change then I think things (from my perspective as an SEO professional) will remain the same. Although, I am excited to read and see all of the great case studies from other folks out there too! 
11 Responses to “Google Caffeine is Alive, Now What?”
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Does that explain why Google have changed their home page to allow users to upload there favourite image?
Hi Chris,
Thanks for reading and your comment.
I have not seen anything that links that to the new, complete Google caffeine update…if I hear anything about that I will be sure to share it with everyone!
Thanks for this post! It will be interesting to see what the long term impact will be!
regardless, I think that doing the basics like – building websites for people first (search engines second) – getting high quality links – updated and new content – will not change.
Remember google works for the people searching NOT website builders and what is good for people searching google is good for google….and us!
PS – google needs to act like google and not try to copy bing
Thanks for keeping me up to date with the new things Google is doing. It will be interesting to see what the changes are after a few months of testing.
You always keep me updated with SEO information thank you so much very nice job
I hope my effort this past months won’t be affected that much with this new algorithm of google.
Thanks everyone for the comments…
Hi Katie,
No kidding and agreed.
No surprises – reading the patents coming out or watching the behavior of those who do gives a pretty good idea of what to do next.
Social Media.
Wordpress or Drupal.
Being totally transparent.
Basically, ranking high in Google is a reward to the sites that feed the growth of Google by providing more content for Google to return in their search results…. and higher quality content, so people continue to use Google for their searching….
Hi Glenn,
Thanks for reading and providing your thoughts about the Google Caffeine update. Exactly, it is about (and always will be) about good quality content and building a brand as well…
Thanks again for reading and your comment.