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Get Your Blog Into Google News

Writing by Nick Stamoulis

Anyone who owns a blog and continues to maintain and write in it on a daily basis is always seeking new ways to deliver consistent amounts of new unique traffic in order to build up their name in an area of business online. Being included in Google News could bring heaping amounts of new steady traffic but there are some steps that need to be taken prior to even trying to be included.

Here are some tips that could help you when submitting your blog to
Google News
:

Unique Content
Your content on your blog should always be unique and never duplicated. If you are writing about other news related sources online that is fine but you need to be able to include some of your own stories and news as well.

Show Personality
How is your blog going to stand out? If you are in a category that is very congested you could find yourself in line with many other like-minded blogs trying to be included into the news stream. Write with some personality so you really stick out from your crowd of competitors.

Have Multiple Authors
This seems to be a big sticking point when trying to be included into Google News. Your blog or news source should have multiple authors writing every single day. Any news source online always has more than one reporter or writer so Google must be looking at it from a standpoint of quality and diversification. If you have multiple authors or writers you are going to have a much more diverse approach to your reporting’s creating good journalism over time.

Website & SEO
Your website needs to look professional and be well optimized. Google is not going to let a news source in that is sloppy and poorly built. Keep your design clean and always search engine friendly. Look at your content and URL structures and ask yourself is there enough search engine optimization elements or too much? Google is not going to take a blog that has more links than content on each post.

Google News is an amazing way to bring in heaping amounts of newly found traffic but there are some steps you need to take prior. Try and follow these guidelines and eventually Google might let you in.

6 Responses to “Get Your Blog Into Google News”

  • Lisa says:

    Nick:

    These are great tips! my question is, can ANY blog submit or just news source blogs?

    All the best,

    Lisa

  • Nick Stamoulis says:

    Hi Lisa,

    Yes, as long as your content is unique and is not from 1 writer, please review the submission guidelines at Google news:
    http://www.google.com/support/news_pub/bin/answer.py?hl=en&answer=191208&rd=1

    Thanks for reading!
    Nick

  • Michel Leconte says:

    Hi Nick,

    One thing to note is that being included in news aggregators is great also for reputation management/PR crisis given that news can get on the regular Web index through universal search within 2 minutes of publishing ..Lots of value add besides just additional traffic there.

    I’d like to attract your readers attention to SEO Samba http://www.seosamba.com and SEOTOASTER http://www.seotoaster.com as this hub & spokes architecture provides a Google/Yahoo News compliant system out of the box.

  • souleye says:

    thank you nick for your informative article but all I’m getting from it is ‘do not bother’. to have a blog with a diverse team of writers posting daily, you have to be an organization. the web started as the only platform where ‘true democracy’ existed (if there’s such a thing) but how things go now, you wonder how you can get your voice heard if you’re not a ‘big guy’ because to meet all the requirements you have to have loads of cash in the bank. like seo is almost dead – organic is being pushed down in favor of local and I can anticipate pretty soon you will be paying to be on top.

  • Jason says:

    I totally agree with souleye. Its sad that we rely on google-they are the monoply-when in fact there is so much great content out there that is overlooked because it wasn’t written by cnn or some other mogule.

  • Mohit Sharma says:

    @nick
    How can Google verify whether the content is coming from a group or an individual using aliases? In the form they have asked for a link to the About page (as the verification is done manually) so my point is – what if one creates a list of 4-5 fake authors and write posts from every account.. ;-)

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