How Does Google Feel About SEO Services?
It is important to know that Google actually endorses SEO related services when they are done correctly. On Google’s webmaster central they have a series of bullet points that should be a concern for every person or business of acquiring some sort of search engine optimization services for their business. They cover some of the most important points I have been stressing for many years.
“No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
Right from the mouth of Google! If you speak with an SEO company that is guaranteeing search engine rankings I would walk in the opposite direction because nobody can guarantee any sort of rankings when it comes to search.
“Be careful if a company is secretive or won’t clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.”
There are no secrets with SEO. It is simply the process of marketing your business and in return you generate great search rankings over time as your efforts age to help build visitors to your website. You have to develop trust in the search engines and prove you are a legitimate brand and business and over time you will be rewarded with improved search engine rankings. Don’t believe anyone that claims they have the “secrets” to SEO because it doesn’t work that way. When Google comes out and tells you that it is a very distasteful approach to take you need to listen and adhere to their warnings so that you don’t get burned by any SEO firms.
10 Responses to “How Does Google Feel About SEO Services?”
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Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
Hi Search Engine Tek,
Thanks for reading and your comment. Agreed, these types of services do indeed tend to be a big waster of time and resources…
Whole SEO process is base on Google ranking. But no one can understand till date how Google identifies keyword ranking. Yes, it is based on back link generated from that site. There are no such secrets in SEO, it is just matter of how you process your plan.
I also agree with both of you that ffa doesn’t help a site in anyway because google doesn’t consider them as links. However google won’t banned a website for using them according to what I read from google webmaster. The only links that google counts are the ones related to the websites. Directories are good because they have many categories and they have high rankings
Hi Kay,
So very true! Having a well plan of attack is essential with your long term Google SEO success. Thanks for reading and your comment!
I hate it when my customers are approached by dodgey SEO gurus with bad practices. They charge a fortune and deliver no results.
It’s also annoying when people are led to believe that an hour of SEO work with make them number 1 for all their chosen keywords.
It takes a plan and hardwork to get to the top. How much you want that position will depend on how much you will work for it.
Hi Nigel,
Thanks for reading and for sharing your thoughts!
I agree it does come down to how much you want that Google ranking, but lets not forget that rankings don’t build or generate sales or leads. If a website is not built properly or a product is not strong, sales won’t happen regardless of how well a page of a website is positioned.
Of course Google says that. What else can they say? Why would Google want to encourage you to get something for free when they want would rather you pay Google?
There is a huge conflict of interest in Google’s business model, that nobody wants to talk about. But the fact is I want to hire an SEO company for one reason, and one reason only, to get me above the fold on Google’s first page in the organic rankings. Any other reason an SEO company gives is hogwash when it comes to how good your site is for your customer!
So, I do want someone to say to me, “I can get you above the fold, on these particular keywords, and here is how I am going to do it. And this is the range it will cost you, And if I can not get you there, you don’t pay me”. Now that’s an SEO partner. The reason the industry has such a shady reputation is exactly due to the attitude that payment is not results dependent. And don’t give me that lawyer or plumber analogy. I pay a lawyer for representation, I pay an SEO for rankings, period. I have a large furniture website, and I’m looking for a long term partner on those terms, anyone interested? I have paid Google millions of dollars since our inception, and now we need to augment that PPC strategy.
Thank’s Nick,
It took two and a half years to find this out. I’ve been bombarded with back door strategies ever since i went on line only to find out that there is no secret !
Thanks for laying it out simple and forward.
Emery C
Hi Lee,
Take a look at the #1 commented post on the SEO Journal, here:
http://www.searchengineoptimizationjournal.com/2010/04/23/guarantees/
Best of luck,
Nick
Hi Emery C,
Exactly, there is no secret out there when it comes to SEO…thanks for your comment!