A couple of days ago we did a post on Google Social Search to let you know it is coming. Today, Google announced that the Google social search feature is now active. This is both good news and bad news, depending on how you look at this…
Here is a cool video presented by Google’s Matt Cutts about Google Social Search and How it Works:
The reason Google Social Search is good news is because you can now get additional search results whenever you query Google for information. Those additional results, however, do not appear based on any algorithm or Google-biased data. Rather, it comes from your social graph, the people in your social circle that Google knows about. Google knows about your social circle if you have added a Google Profile, use Google Reader, or use Google Chat. Also, if you use Twitter or Friendfeed then your friends in those places may be added.
It’s interesting to know that Google might think your friend Tom from Twitter would know about Australian kangaroos because Google can see that he lives in Sydney, Australia. If you Google “Australian kangaroos” then Tom could show up in your search results.
The bad news is this really means Google has its eye on your every move. If you value your privacy online then Google Social Search should be a clue that you don’t have any. Of course, if you value your privacy that much then you shouldn’t fill out a Google Profile or use Google Reader. Here is my Google profile as an example:
If you’d like to learn more about how Google Social Search works, visit the Google Blog for more information.