Comments on: Google’s Update is Why Your Marketing Needs to be Diversified

By: E-me

E-me — Tue, 19 Apr 2011 18:02:28 +0000

I don’t know about you all but I find not so much benefit in the “farm thing” Google pulled. I work my a** (you can read ‘age’) off for my website and I am pissed because good quality (relevant result) websites are still behind price-searching engine websites or other product collecting websites. Sometimes I wonder what do they do to be ranked so high…after all they are generalistic websites, they are not specialized, their content is diverse, they are backlinked as price-comparing websites, so on.
What do you think abou this?

By: Peter Bonenberger

Peter Bonenberger — Tue, 19 Apr 2011 17:02:07 +0000

Thanks for the article.
Our website was on Google search results page on page 1 one for many years.
We updated this website daily. With the change our rank dropped, our visitor amount dropped too.
We would understand the change if the new search results would make sense, but look at the new Google results when you search for ‘nature conservation’.
Websites with dates 10 years and older, websites from foreign countries without much content, a wild variety
that has lowered the quality of Google search significantly.
Maybe a human should check what new algorithms have done.

By: Velit Dundar

Velit Dundar — Tue, 19 Apr 2011 16:20:42 +0000

Great insight. Thank you for sharing Nick.
Completely agree in terms of a diversified approach. Relying on one channel only is a big mistake since a tiny change in the search algorithms may impact the whole website’s ranking.

By: ES Gale

ES Gale — Tue, 19 Apr 2011 15:59:44 +0000

Nick,

Great article.

It shows that diversification is needed in all areas of life.

We hear about diversifying our retirement investing, but investing money in anything requires diversification. Advertising, on/off-line marketing, email marketing, and the like all need to be part of your overall plan.