Google’s New Search Toy

Writing by Nick Stamoulis Tweet

Google announced a few days ago that it’s got new technology it’s implementing into search results that offers related search terms. I think this is kind of cool and I wonder how long it will be before Google actually implements it into the search results completely. In other words, instead of offering searchers related search queries at the bottom of the SERPs, when will Google actually offer pages from those related search queries into the actual search results that appear.

For instance, if I search for “love”, the first two search results are for The Love Calculator and the Wikipedia entry on love. At the bottom of the page is a list of related search queries, just in case I didn’t really know what I was looking for. Here’s what the list suggests:

love poems; love quotes; love quizzes; making love
love stories ; love icons ; the meaning of love; kissing

Clicking on “making love” I am taken to a search results page where the top 2 results are

• Tips For Better Love Making – The Top 5 Erogenous Zones of a Female
• Foreplay – Signs Of Making Love (Tyrese) – Video

But what if those two search results replaced Nos. 9 and 10 on the original SERP for the search term “love”? (Singles and Online Dating – AOL Personals and LOVE Nightclub NYC). From the looks of things, they are just as relevant, or at least not further off.

We all know that Google isn’t perfect, but we also know that semantic language is on everyone’s lips. The question is, when will semantic search engine optimization language be more than just a semantic suggestion?