Website Analytics are a very important tool in understanding your demographics and what drives your business online. The secret to increasing sales is to know your customers, where they came from, what their searching trends and buying cycle are. Harnessing all that information is key to continued success of any business in the online space. This is where analytics software comes into play. There are many different ones out there, and one that we have come across that is a great tool is GoStats.
GoStats offers a variety of analytics options, it is fully customizable interface that can give you the statistics information that is most important to your web site. You can have a visible or invisible counter. Setup is fast and easy, in no time you can a wealth of data about your web site traffic and how visitors use your site.
There are two options for the web counter; you can choose the free version which will give you the basic simple count visitors to your site, as well as reports which will show more information. What’s great about Go Stats is that you can grow your options when you decide you need more analytics information. With GoStats’ free Traffic Analysis software, you can find out where your visitors are coming from, what pages they’re reading the most, and exactly where they are when they leave your site. You can identify their shopping and buying patterns, and pinpoint where you’re losing them. Knowing what they dislike is just as important as knowing what they like.
Knowing who your visitors are in the last 30 days is important because you can see such things as where they are coming from and how long they are staying on your site. With this information you can see where your marketing efforts are working, and where they might not be and make necessary adjustments.
For those who are more advanced in their website analytics, you can choose the Gostats Professional Web Stats Counter and choose between an invisible or visible site counter, and also get more extensive reporting through the GoStats Site Analyzer, such as:
• Powerful web statistics reporting engine.
• ALL GoStats features are completely unlocked.
• The option to fully hide the counter or display as much web traffic data as you desire.
• Visitor traffic displayed on the world map.
• Min/max stats.
• Custom period stats display.
• High priority email response from the legendary GoStats support standards.
• Feature rich, account management control panel.
• Optional listing in the top sites list.
• Comprehensive overview of the last 1000 guests (this is a really cool feature that should detailed information about visitors incoming to a site, including IP address and more!).
I can’t stress enough about the importance of having some sort of analytics attached to your website, it really is vital to the success and future of your business to be able to gather and utilize statistical information to your benefit. If you are looking to use all of this information to your benefit, check out GoStats!