If you own a website or a blog at some point you have to try and predict the future. Yes, in order to really be successful online you might find yourself going to extraordinary lengths in order to really increase traffic and visibility for your website. Try to think about the largest businesses and events in your industry and take this approach.
Try to isolate some of the biggest companies in your space and set up some Google alerts for all their news related chatter. Look out for chatter for new product launches that might have surfaced and start preparing blog posts surrounding their launch. If you can be one of the first to write a good blog post surrounding a product launch there is a good possibility you can get that post ranking for that specific search term way in advance. A new product is simply that, a new product which is also going to come with an entirely new set of search phrases people are using in order to find information about that product. Put yourself in the shoes of your audience and try to anticipate typical search phrases that might be used around that product and schedule a plan of attack to launch a series of blog posts surrounding that specific product launch. If done right you could see a very nice influx of traffic right to your post.
New industry events fall into the same category. After every event you are going to get people searching for different keywords and phrases about that event before and after. Whether it is a keynote speaker, a particular vendor booth that maybe stood out or something that occurred at the event people will be searching for it. What they will be using to search who knows? It hasn’t happened yet but if you take this mind set and learn how to take this process for many things that happen in your industry you will be ahead of your competition as far as writing goes and over time you will generate some really nice web traffic to your blog or website.
This process might seem easier said than done but try it out whenever you can. If it is a sporting event try writing as the sporting event is happening and publish that post right before the end of the game. Your post will be one of the first lurking in the search results for that event while many reporters will wait until they get to the office the next morning.