Comments on: Who is Handling Your Social Media Marketing?

By: Stephen G. Reeves

Stephen G. Reeves — Thu, 02 Jun 2011 15:55:45 +0000

NIce case in point. There are also online companies who populate your social networks them with likes and tweet followers for a package (say 2,000 followers/likes)fee. I do not really see the point of doing that. I agree that a real trained person should do the marketing aspect of the social media network since, those who will follow can be potential customers.

By: rhonda hurwitz

rhonda hurwitz — Tue, 17 May 2011 01:35:32 +0000

You hit the nail on the head. Clients who want cheap (or free) social media mgmt will get what they pay for. It is incredibly time consuming, and should be done strategically. Or as a colleague says, just because a mailman can deliver the mail, would you entrust your direct mail strategy to him/her? Good post, Nick.

By: Ozio Media

Ozio Media — Mon, 16 May 2011 22:50:36 +0000

I think you made a valid point about not putting an intern (who perhaps isn’t even qualified) in charge of a social media strategy for business. This can be risky with little reward. It’s best to go with someone from within who knows the structure, philosophy, mission, and history of the company. For example, if a business has received negative publicity is or trying to handle a crisis – public relations and marketing experience is needed to turn the negative situation into positive.

By: Matt

Matt — Sat, 14 May 2011 16:29:21 +0000

Nick you are always to the point and on target. Thanks for another great post.

By: Nick Stamoulis

Nick Stamoulis — Sat, 14 May 2011 11:59:03 +0000

Hi Bryan,

Thanks for reading and for your comment!

I agree it is certainly more than SEO or social media it is about building a comprehensive marketing program…

Take Care!
Nick

By: Gerad @ SEO Elite

Gerad @ SEO Elite — Sat, 14 May 2011 04:00:02 +0000

I agree Nick, social media really needs to become a part of the online IMC of companies. Its more than just throwing content out there and seeing if it sticks. Without really knowing the industry, especially in B2B, you can actually be hurting your brand!

BTW love your Android App

By: Bryan P. Hollis

Bryan P. Hollis — Fri, 13 May 2011 17:07:37 +0000

Hi Nick,

This is a great post, and a must read, especially for those that feed themselves by doing SEO. Unless they want to starve, they will quickly learn that it is no longer SEO, or SEM, or Social Media Marketing, but it is the ability to offer the total package. Comprehensive marketing coverage in whatever form the company needs. Thanks,
Bryan

By: Diane "Torka"

Diane "Torka" — Fri, 13 May 2011 14:27:38 +0000

Who’s handling social media at my employer? I am.

Dragged them kicking and screaming onto Twitter and FB last year. THIS year, the VP admitted he wasn’t convinced then, but now sees the potential. The interesting part is I’m well past a “certain age” myself, yet I’m definitely one of the most social-savvy people in the company.

Businesses that write off those of us who sport a few gray hairs as being dinosaurs who don’t (or can’t) “get” social are overlooking a potentially valuable resource. There are plenty of us out here with mad social skilz AND the business experience to help our employers avoid the rookie mistakes a younger, less seasoned Twintern might commit.

By: Nick Stamoulis

Nick Stamoulis — Fri, 13 May 2011 12:16:59 +0000

Hey Maciej,

Thanks for reading and sharing your thoughts!

Very true indeed!

Take Care,
Nick

By: Maciej @ Brandignity

Maciej @ Brandignity — Fri, 13 May 2011 11:52:00 +0000

I find it pretty crazy that a company like Chrysler even needs to hire an agency to handle their social media. Don’t they have the resources to have that executed in-house?