Social media marketing shouldn’t cause a business turmoil and stress. There are no set rules on how a business should approach the stream of communication or how they should interact with their audience because every business is different and every business requires their own personal touch and approach.
There are different ways that a business could head towards social media and here are a few to get any business started:
1. Helpful Tips: If you are in an industry that could really benefit from useful and helpful daily or weekly tips try putting together a list of about 25-30 helpful industry tips every month and start by putting a schedule together and placing them into the daily stream on conversations. This is a very non-aggressive way to dip your toes in the water and get you started.
2. Blog Posts: If you are a business who currently writes a few times per week in your blog a blog posting the link in the pages of the social networks can really help pull in targeted traffic. This is one of my favorite ways to attacks the social media networks because people enjoy reading good quality content and if you are spending some good time and putting in the effort to write quality posts over time you will be rewarded with decent website traffic.
3. Promotions: Promotions right out of the gate are a pretty aggressive approach but it can be done. It will not work for everyone but if you have a brand following behind you and you dive right in doing promotions to build up your following even more you could quickly build up your networks to be even stronger in the social community. Make sure your brand is ready for this approach because if it isn’t it could come back to bite you.
Social media marketing is going to be different for each person and business. Take the time to put together a strategy for your business so that you hit the ground running. Don’t be scared to make some changes and tweaks along the way.