Search engine marketing does not just revolve around articles, press releases, and websites. Oftentimes website owners do not realize that they are sitting on a wonderful opportunity for their company that revolves around photos and images. Everything from product images to event photography can create nice streams of inbound traffic for a website through image search, but it has to be applied correctly.
All major search engines put a strong emphasis on image search because it is a feature that is heavily used for a variety of different reasons. Here are some ways to tackle the image search feature to help create some new visibility for your business.
Start up a company Flickr account and start going through your company digital camera to see what you have. Flickr images tend to rank very well in image search results, which is why it is important to apply their image technology to your business.
Do you have years’ worth of corporate event photos just sitting around on someone’s hard drive? Use those to your advantage and start posting them on your website and also to your company Flickr account.
Create Galleries on Your Website
Creating galleries on your website is also a great way for your website images to start appearing in image search results. By building your gallery and continuously expanding upon it you run the chance of really being able to infiltrate the image search results.
Always make sure to have your image details on the back end completely filled out. Your image alt-tags should identify exactly what is occurring in the image. Sometimes you can even make your image link to its own page where your URL structures and meta information surrounding the photo are nice and robust.
It is important to realize that there are different types of search results, not just ones based around content and websites. Image search can work very well but has to be approached strategically like most things in today’s online marketplace.