SEO should not be looked at as just a way to get your website ranking in search results. That is just one factor in the whole end game. Search engine optimization means making your website efficient. It does not only revolve around driving traffic to your website from an organic listing. It also revolves around making your web pages highly efficient as well in order to convert your website traffic.
Are you a business that clearly has happy customers? Make sure you have those client and customer testimonials visible for everyone to see, those testimonials are golden in the eyes of your audience or community so it is vital to keep them out in the open for everyone to see. Customer testimonials let your audience know that you are a good company to work with and it gives them a little reassurance that others have had a good experience working with you. Depending on what type of business you are it is important to let your audience know that their personal information is safe and out of harm’s way. Make sure to have privacy policies on your website visible for your audience to see so they feel safe reaching out and contacting you. There is nothing worse than a potential client or customer leaving your website because they feel unsafe to be there.
Information is golden so do everything you can to collect it. Do you offer a free webinar or newsletter? Make it prominent on your website that you offer this information for sign up purposes. Email addresses are very vital to collect over time so you can keep in touch with your website users and visitors. As long as you don’t abuse their information people will be happy to hear from you if it benefits them or their business in some sort of way. Don’t ever assume that a website visitor will look for the page where you have your newsletter sign up form. They will most likely never look for that area of your website. It is up to you to prominently display that info for them.